Post de Lara Elkaim

Super excited to have joined LinkedIn France for their Edition of #LinkedinLuxuryInspire " From influence to impact" ✨ A moment to connect with pears but also to understand how digital influence is the new luxury marketing! 💬 Asking ourselves: what is the role of our leaders on the platform? How can they make a difference with qualitative content while defining their audience? Some key reflections from all the amazing speakers: ➡️ While most luxury leaders post about new brand campaigns - the most engaging topics from our leaders on Linkedin are: the recognition of the teams first, and the legacy & heritage of the company.  ➡️ 66% of Linkedin' audience think company posts are valuable and want to have transparency. ➡️ Focus on the 4P when writing & thinking content: Product - People - Place - Purpose. ➡️ Linkedin is a great platform for #LuxuryCompanies that have all it takes to do « Sublime & Intime ». Thank you Pauline Velay for the invite & this beautiful event! #LinkedinLuxuryEvent #Impact #Luxurysector #Beauty

💚 Super thrilled to join all the inspiring innovators at #ChangeNow2024 💡It was very motivating to discover all the breakthrough innovations and solutions available to have a concrete impact and work together towards a better future. 💄I am also glad to learn through this experience with the rocket EMEA team (Hi Maud Smith, Valeria Moragues Ruiz de Velasco, Sophie du Haÿs (Durand), Serena Pozza Moturi) ✅It was also a unique occasion to listen to our Chief Sustainability Officer Nancy Mahon on a panel on transparency & traceability. As she said “ we want everyone’s job to be a climate job” - it’s up to us to lead the change! 💪🏽This is the spirit we get at The Estée Lauder Companies Inc. ➡️ Last note: it is the joint efforts that will make a great difference!🌱 #Changenow #sustainability #impact #ELC #Innovators

🌟 Calling all aspiring communicators! ✨ 💄 Ready to find an opportunity in Corporate Communications in luxury beauty? I am looking for my next Intern for 6 months in the Corporate Affairs team EMEA! 💡 If you want to unleash your creativity, sharpen your comms skills and dive into impactful projects that make a difference. Apply now! #CorporateCommunications #InternshipOpportunity

🫡 "Lara, your first mission, should you choose to accept it: conceive and deploy a creative campaign on Breast Cancer Awareness for EMEA. A cause very dear to The Estée Lauder Companies Inc."  This is what Valeria Moragues Ruiz de Velasco and Maud Smith asked me during my interview at ELC. What I quickly noticed upon joining ELC EMEA is that art holds a special place as it transcends boundaries and connects us all. Just like... the pink ribbon, co-created by Evelyn H. Lauder in 1992, which has become a symbol of hope, strength, and unity. 🎀 Little did I know that this first insight will come to life a few months later thanks to the support of the team: 🎨 Our He(Art) for a Pink Ribbon Activation gathered more than 500 art workshops in our EMEA offices and +1,450 employees dedicated their time to join the movement while raising awareness on Linkedin with the #TimeToEndBreastCancer. From Germany to South-Africa, we raised €10,000 for The Breast Cancer Research Foundation.   ➡️ For the first time this October, I had the chance to coordinate the Breast Cancer Campaign for 11.000 employees across EMEA. Thanks to the incredible dedication of our team we foster employee engagement through the He(Art) Activation, lighted in pink 20+ monuments, designed +80 events in the region (Charity galas, pop-up stores, BCC runs, 4D experiences,…) to raise funds in honor of the #BreastCancerCommunity. 🎥 This month marked a notable influence both internally and externally, driven by our comprehensive 360° content strategy approach. We effectively involved employees in a wide awareness campaign across 16 affiliates. This initiative featured a series of content distributed across all communication channels, along with a sequence of talks and events. As Evelyn H. Lauder said - « It really is something that can never be done by any one person; it has to be done by a group. » 🙏 Huge thanks to my absolute partner Disha Talreja, to Valeria Moragues Ruiz de Velasco and Maud Smith for supporting me all the way. #ItsTimeToEndBreastCancer

Today, breast cancer remains the most commonly diagnosed cancer worldwide. 🎀 This October, I honor Breast Cancer Awareness Month with my team and colleagues at The Estée Lauder Companies Inc. united in The Estée Lauder Companies’ Breast Cancer Campaign’s mission to help create a breast cancer-free world for all. As 2023 marks 30+ years of The Breast Cancer Campaign, we're turning to Art to foster awareness and spark meaningful dialogue. Art transcends boundaries, unites people, and can echo the spirit of the pink ribbon, a globally recognized symbol of hope, co-created by Evelyn H. Lauder in 1992. ➡ So here is my He(art) contribution to raise awareness on breast cancer. Help me spread the word share this message and remember that early detection can save lives! Together, The Breast Cancer Campaign and The Estée Lauder Companies’ Charitable Foundation have raised more than $118 million globally for lifesaving research, education, and medical services, with more than $93 million funding medical research. Join us as we beautifully unite to help end breast cancer for all. Visit the link to donate to the cause. 👉 https://cancerdusein.org/ It’s #TimeToEndBreastCancer. #ELCFamily Photo credit: David AROUS

Super happy to announce that I joined The Estée Lauder Companies Inc. as Corporate Communication Coordinator for the EMEA Region! I am so thrilled to join the #ELCFamily and the rocking team Valeria Moragues Ruiz de Velasco & Maud Smith. I couldn’t be more proud of being an advocate of #ELCValues through this position. In only 4 months - I have worked on a variety of impactful stories in the most diverse region that is EMEA. Promoting Women Advancement, Sustainability strategy, I,D&E and much more, while giving visibility to our amazing portfolio of brands!  Stay tuned - more to come 😊

Hier soir, j'étais aux côtés de bearideas aux Grands Prix Stratégies de la communication éditoriale ! 🏆 En 2021, nous lancions "CHEERS", le JT interne de PepsiCo France, 100% digital, qui partage chaque mois les news qui « donnent du Pep’s » ! Porté par et pour les 800 collaborateurs - du siège & sur le terrain. 🎯Objectifs : leur faire découvrir les coulisses de nos projets, décrypter les actualités du groupe ou encore débunker certaines idées reçues. Résultat ? Avec son format vidéo de 5 minutes, diffusé toutes les 6 semaines, chaque épisode est vu par 100 % des collaborateurs sur tous nos canaux ! 🥈Très fière de voir CHEERS récompensé par l’argent dans la catégorie support ou dispositif de communication éditoriale interne ! Un grand merci aux collaborateurs qui ont participé à sa réalisation (avec toujours le smile & autant d'énergie), qui fait son succès. Merci à l'équipe de choc Aurélie PETIT, Léna Legros, Claire Vu Vincent Allard, Marjorie GREGOIRE et Louis Ciolfi 💪

On sait vous donner le S.M.I.L.E

📣 On me dit dans l’oreillette qu’il y a une place dans notre équipe 🤩 Si tu aimes les challenges, les brainsto, les événements et les apéros, alors il est temps de postuler !🥤