Master the Art of Business Storytelling: Captivate Your Audience (and Win Them Over) We all know the power of a good story. But did you know storytelling can be a game-changer in business too? Imagine capturing attention with relatable narratives, sparking emotions, and simplifying complex ideas. That's what storytelling can do. Here's a quick tip for each stage of your business narrative: Hook 'em fast! Start with a question, a surprising fact, or a vivid picture. (Inspired by Ann Handley's "Everybody Writes") Facts tell, stories sell. Use emotions to make a lasting impact. (Think Simon Sinek's "Start With Why") Data with a story? Absolutely! Numbers come alive when woven into a compelling narrative. (Check out Robert Shiller's "Narrative Economics") Storytelling isn't just about the content, it's about delivery too. Speak with confidence, use vocal variety, and practice your presentation for maximum impact. (Carmine Gallo's "Talk Like TED" offers great tips!) Ready to unlock the power of storytelling in your business? There are fantastic resources out there to help you hone your craft. I highly recommend checking out the books mentioned above. Let's keep the conversation going! Share your best storytelling tips in the comments below. #storytelling #businesscommunication #leadership #communication #professionaldevelopment
Pravin Kumar CPSCM™’s Post
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Top 5 Business Storytelling tips - great reminders, to keep our stories engaging, inspiring and impactful! #businessstorytelling #storytellingtips
🟡 Business Storyteller – moving leaders from spreadsheets to stories | 🔵 Award winning Keynote Speaker| 🟡 Best selling Author| 🔵 World’s only economist turned Bollywood dancing business storyteller
Leaders new to business storytelling often struggle with mastering techniques essential for success. So here are my top 5 business storytelling tips. Clarity on purpose The most important business storytelling technique is to be clear on the purpose/message of your story. To succeed, your stories must land on a message. Purpose is like the foundation block of your storytelling. Get this right, and your story is set up for success. Does it serve the room? Every story must be carefully designed with an audience in mind. Is it going to be for your customers, your channel partners or your team members? How does your story serve them? None of this is easy to do, but this guarantees that your story will resonate with your audience. Sharp and short A rule of thumb is stories should be under two minutes. This ensures you are punchy, and your audience stays with you. Keep your stories short, to maximise their impact. Would you rather leave people wanting more or wondering when you will be done? Personal Use personal stories to land a business message. It sounds counterintuitive as the field is called business storytelling, so we feel compelled to use stories about business. But nothing could be farther from the truth. When you share a story that starts with growing up on a farm, or being on a holiday in Canada, your audience is hooked. They are intrigued and want to know what happens next. Business stories about business are boring and predictable―a death knell for any storyteller. So go personal and reap rich rewards. Fun The gravitas common in company announcements, meetings and presentations is now seeping into storytelling. Except for some stories that merit a level of seriousness, the most important thing we can do is to have fun with storytelling. Share stories that you enjoy telling and that are meaningful to you. There’s an ancient Hopi Indian proverb that says “Who tells the stories, rules the world.” So, are you ready to rule your world? Which tip resonated with you? #businessstorytelling #storytellingforbusiness #storytellingtips
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🟡 Business Storyteller – moving leaders from spreadsheets to stories | 🔵 Award winning Keynote Speaker| 🟡 Best selling Author| 🔵 World’s only economist turned Bollywood dancing business storyteller
Leaders new to business storytelling often struggle with mastering techniques essential for success. So here are my top 5 business storytelling tips. Clarity on purpose The most important business storytelling technique is to be clear on the purpose/message of your story. To succeed, your stories must land on a message. Purpose is like the foundation block of your storytelling. Get this right, and your story is set up for success. Does it serve the room? Every story must be carefully designed with an audience in mind. Is it going to be for your customers, your channel partners or your team members? How does your story serve them? None of this is easy to do, but this guarantees that your story will resonate with your audience. Sharp and short A rule of thumb is stories should be under two minutes. This ensures you are punchy, and your audience stays with you. Keep your stories short, to maximise their impact. Would you rather leave people wanting more or wondering when you will be done? Personal Use personal stories to land a business message. It sounds counterintuitive as the field is called business storytelling, so we feel compelled to use stories about business. But nothing could be farther from the truth. When you share a story that starts with growing up on a farm, or being on a holiday in Canada, your audience is hooked. They are intrigued and want to know what happens next. Business stories about business are boring and predictable―a death knell for any storyteller. So go personal and reap rich rewards. Fun The gravitas common in company announcements, meetings and presentations is now seeping into storytelling. Except for some stories that merit a level of seriousness, the most important thing we can do is to have fun with storytelling. Share stories that you enjoy telling and that are meaningful to you. There’s an ancient Hopi Indian proverb that says “Who tells the stories, rules the world.” So, are you ready to rule your world? Which tip resonated with you? #businessstorytelling #storytellingforbusiness #storytellingtips
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Cold Email Campaign Expert - I Help Clients Get High Paying Prospects Using My Proven Cold Email Strategies. I Now Have Openings Available For Cold Email Coaching & Consulting. Discount Prices Send Me A Message Now!
One of the best storytelling writers I know is Yamini Naidu. I've known Yamini a very long time. And I've been on here email list since 2014. It was April 16, 2014 when I received her first email: Triple Your Presentation Success - Free Ebook. It was a special gift to hear subscribers. I highly recceomed you connet with Yamini. Subscribe & Receive the first chapter of her Book - The Xfactor https://lnkd.in/gfrNwB4Y #copyrocks #copywritingtips #contentcreator #freelancecopywriter #emailcopywriting #copywritingtips
🟡 Business Storyteller – moving leaders from spreadsheets to stories | 🔵 Award winning Keynote Speaker| 🟡 Best selling Author| 🔵 World’s only economist turned Bollywood dancing business storyteller
Leaders new to business storytelling often struggle with mastering techniques essential for success. So here are my top 5 business storytelling tips. Clarity on purpose The most important business storytelling technique is to be clear on the purpose/message of your story. To succeed, your stories must land on a message. Purpose is like the foundation block of your storytelling. Get this right, and your story is set up for success. Does it serve the room? Every story must be carefully designed with an audience in mind. Is it going to be for your customers, your channel partners or your team members? How does your story serve them? None of this is easy to do, but this guarantees that your story will resonate with your audience. Sharp and short A rule of thumb is stories should be under two minutes. This ensures you are punchy, and your audience stays with you. Keep your stories short, to maximise their impact. Would you rather leave people wanting more or wondering when you will be done? Personal Use personal stories to land a business message. It sounds counterintuitive as the field is called business storytelling, so we feel compelled to use stories about business. But nothing could be farther from the truth. When you share a story that starts with growing up on a farm, or being on a holiday in Canada, your audience is hooked. They are intrigued and want to know what happens next. Business stories about business are boring and predictable―a death knell for any storyteller. So go personal and reap rich rewards. Fun The gravitas common in company announcements, meetings and presentations is now seeping into storytelling. Except for some stories that merit a level of seriousness, the most important thing we can do is to have fun with storytelling. Share stories that you enjoy telling and that are meaningful to you. There’s an ancient Hopi Indian proverb that says “Who tells the stories, rules the world.” So, are you ready to rule your world? Which tip resonated with you? #businessstorytelling #storytellingforbusiness #storytellingtips
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Archive of March 30, 2017 blog post: Storytelling, Business Narrative, and Anecdote Circles. 27th in a series of 50 Knowledge Management Components. https://lnkd.in/g4uVPWJx #KM #KMers #KnowledgeManagement #storytelling #BusinessNarrative #AnecdoteCircles
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Sharing this brief article to spark your thinking on the power of storytelling as a difference-maker for our change initiatives and as a best practice for our day-to-day business lives. Great storytelling connects to our emotions and research is proving that even with great access to data, we still often make decisions based on our emotions. As I focus on my change management practice moving forward, I will ensure my leaders have a compelling story that illustrates the purpose and the future state picture that emotionally connects all involved. A favorite quote by James Clear brings it together, "The two skills of modern business: spreadsheets and storytelling. Know the numbers. Craft the narrative."
Why storytelling may be the secret to success at work
fastcompany.com
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Manager - Business Quality | Operational Excellence | PMP® | Lean Expert | Six Sigma - Black Belt | TQM | TPM | Lead Auditor ISO 9001 | B.E Mechanical | Classic Rock Enthusiast🤘🏻🎸| Management Consultant
As improvement professionals, we often serve as consultants to our internal customers. I believe storytelling is a key element in conveying ideas and making a profound impact. A recommended read: "Importance of Storytelling in Consulting." #storytelling #consulting
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I Help You Build STRONG, PAIN-FREE SPINE | 24+ Years of Treating Complex Spine Problems with Ayurveda | Millions Treated, Spine Surgeries Avoided | 2x TEDx Speaker & CEO of Vardhan Ayurveda.
Ever wonder why some people seem to have a natural knack for delivering compelling presentations? The secret is in storytelling: It's not just about what you say, but also the way you say it. A compelling presentation hinges on a well-told story. Take it from me, as someone who has spoken at a TEDx event, it's the story that hooks the audience, keeps them engaged, and makes your message resonate long after they've left their seats. It's amazing how much storytelling can change the game. It can transform plain facts into something more; weaving together a narrative that engages the audience and piques their curiosity. It can make even complex ideas accessible and intriguing. Next time you're preparing a presentation or pitch, remember this: data tells but stories sell. Never underestimate the power of a good story. What are your thoughts? How have stories made presentations more effective for you? Let's discuss!
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The right words make all the difference | Advisor to C-Suite and Entrepreneurs | Author of “Leaders Light the Path” | Podcast “Irresistible Communication"
Contrary to what some storytelling coaches want you to believe, in the end there’s only one thing you need to understand about storytelling. And it’s this question: “What happens next?” I mean, of course, you *can* say a lot more about storytelling. The hero’s journey does work. “Show, don’t tell!” is useful advice. As is the three-act-structure and many other techniques … But in the end, all of that is optional. Because the only thing that matters is whether your audience is curious to learn more. If you nail that, it doesn’t matter whether it’s through the hero’s journey or some other fancy framework. Storytelling really isn't a mystical art locked behind gates of complexity. At its core, it's simple, straightforward, and something anyone can absolutely do. Just tap into your audience’s curiosity! That's it. If your audience wants to know more, you've nailed it. Even if you’ve never heard of the hero's journey or any other storytelling formula … when your story makes people sit up and wonder what’s next, you're telling a great story. “What happens next?” is the only questions you need to ask for that. The better you understand your audience’s needs, their desires, their questions, the easier it will become to find a compelling answer to that question. If it’s using the hero’s journey, that’s totally fine (it means you’re using it right). But if you’ve never heard of it, don’t worry! The more important information is to know your audience. So, what is your audience dying to know? #theartofcommunicating #leadership #storytelling
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FREE STORYTELLING WEBINAR: Join me for a complimentary storytelling webinar on Wednesday, May 31st from 12:30-1:30pm. As an experienced storyteller for the past 18 years, I have gained invaluable insights on how to captivate your audience through effective storytelling. During this webinar, I will share the most important lessons I have learned, as well as delve into the science behind crafting compelling narratives. In addition, you will learn about various structure types to implement in your storytelling, as well as discover the common mistake that many speakers make and how to avoid it. By attending this webinar, you will gain a deeper understanding of the power of storytelling in business and how it can enhance your communication skills and overall success. Don't miss out on this opportunity to improve your storytelling abilities. Let me know in the comments below if you would like to join us. Simply type 'Story' in the comemnts. Best of all, it's completely free! All I ask is that you pay the £20 set up fee. That last bit was a joke. It really is FREE.
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Associate Principal @ LTIMindtree | PMP, Procurement
1moVery useful insight Pravin