Amount of Data Created Daily (2024)

An almost incomprehensible amount of data is created every day.

And each year, figures are growing at an ever-increasing rate.

We’ll dive into the most recent statistics and projections below.

Contents

• How Much Data is Generated Every Day? 
• Data Creation Growth Projections
• Data Creation by Category
• Data Creation by Region

Top Data Created Stats (Editor's Choice)

• Approximately 328.77 million terabytes of data are created each day
• Around 120 zettabytes of data will be generated this year
• 181 zettabytes of data will be generated in 2025
• Videos account for over half of internet data traffic
• The US has over 2,700 data centers

How Much Data is Generated Every Day? 

According to the latest estimates, 328.77 million terabytes of data are created each day.

(“Created” includes data that is newly generated, captured, copied, or consumed).

In zettabytes, that equates to 120 zettabytes per year, 10 zettabytes per month, 2.31 zettabytes per week, or 0.33 zettabytes every day.

To put that into perspective, this is how much data is generated per day in various units of measurement:

Source: Statista

Data Creation Growth Projections

The amount of data generated annually has grown year-over-year since 2010.

In fact, it is estimated that 90% of the world's data was generated in the last two years alone.

In the space of 13 years, this figure has increased by an estimated 60x from just 2 zettabytes in 2010.

The 120 zettabytes generated in 2023 are expected to increase by over 150% in 2025, hitting 181 zettabytes.

Here’s a full breakdown of how much data has been generated each year from 2010 to 2025 (estimated): 

Source: Statista, Bernard Marr & Co.

Data Creation by Category

Video is responsible for over half (53.72%) of all global data traffic.

And social media is brimming with video content. TikTok is entirely based on videos and continues to grow its user base year-over-year.

While Facebook has evolved to the point where 51% of content shared on the platform is video-based.

Although public data related to Snapchat is limited, it is estimated that each snap sent requires 1MB, many of which are videos. 

Together with social (12.69%) and gaming (9.86%), these three categories make up more than 3/4s (76.27%) of all internet data traffic.

Here’s a look at data traffic by category:

Data from April 2022 shows that almost 250 million emails are sent every minute.

Across 24 hours, that adds up to 333.22 billion emails.

Here’s a selection of other user-generated internet content stats:

YouTube

Watching YouTube videos in 480p resolution uses upwards of 500 MB of data per hour.

While 4k YouTube videos use around 30x more.

Here’s the breakdown:

Spotify

Default Spotify settings use 2MB+ per 3-minute song.

That’s 40MB every hour. Or 960MB per day.

Netflix

Each standard definition Netflix stream uses 1GB of data per hour (24GB per day).

High-definition Netflix streams can use as much as 3GB of data each hour (72GB per day). 

And ultra HD uses 7GB per hour (168GB per day.)

Sources: Sandvine, Domo, TechJury, iNews

Data Creation by Region

The US has over 10x more data centers (5,388) than any other country.

Germany (522), the UK (517), China (449), and Canada (336) make up the rest of the top five.

Here are the top 15 nations by data centers worldwide: 

Source: Cloudscene

Conclusion

Data generation is currently skyrocketing. 

And with every passing year, we are seeing these figures reach new highs.

If you enjoyed these stats, take a look at Key Data Science Trends and Important Computer Science Trends.