The Duke and Duchess of Sussex have made a strategic move to protect their brand identity by rebranding their website, seemingly distancing themselves from traditional royal duties.
Recently, Prince Harry and Meghan Markle named their new platform Sussex.com, a clear reference to their royal titles as the Duke and Duchess of Sussex.
However, this decision has drawn criticism from royal experts who accuse the couple of exploiting their royal titles for personal gain.
PR expert Mayah Riaz, on the other hand, views Harry and Meghan's move as savvy and strategic. In her opinion, it allows them to maintain control over their personal brand and image, a common practice among public figures, including members of the royal family.
According to Riaz, while some may perceive this step as a sign of desperation, it is, in fact, a proactive measure towards achieving financial independence and autonomy.
The couple's decision to carve out their own path separate from traditional royal duties has been evident since they stepped down from their senior royal positions in 2020 and relocated to the United States.
Securing the rights to their own brand is a logical progression in their pursuit of independence and the freedom to pursue endeavors aligned with their personal values and aspirations.
