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CHARMEE 2024 PROJECT UPDATE x THR (May 16)
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PICProject/CampaignBrandPlatformTarget LaunchCampaign DurationProgressREMARKS
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MEDIA

Jaz, Sir Kris, Sir Eugene		Charmee PR Article BoostingTotal CharmeeMETAMarch 2024March 2024> Submitted CE already
> Will not push through due to disapproved plans		Cancelled
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Charmee Shopee Supermarket Anniversary SaleTotal CharmeeMETAMarch 20, 2024March 20-28, 2024Campaign Done
> Campaign surpassed targets for main KPIs CV
> Submitted End Campaign Report		> Used 1/4 of the parked monies
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Digital Media Consumption & Behavior for FemproTotal Charmee---> Shared Total PH Media Con> Q1 2024
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Charmee Breathable Line
PR Campaign		Breathable PantylinersTikTok, METAJune 2024June 2024> THR to present on April 25
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Charmee Mar AO CPAS & TrafficTotal CharmeeMETAMarch 2024March - April 2024> CPAS & Traffic campaigns are already running
> To submit progress report for May CPAS/Traffic ads (May 17)
Note: Traffic Ad Progress report will be shared early next week
> Late implementation due to materials (Campaign Duration: May 1-30)
> Cottony Heavy Flow Static Material isn't approved yet.
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Mother's Day Adhoc Plans CE 1Total CharmeeMETAMay 2024May 8-14, 2024> Submitted Progress Report> To submit Post Campaign Report on or before May 27
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Mother's Day Adhoc Plans CE 2Total CharmeeMETAMay 2024May 8-19, 2024> Ads already running
> Submitted Progress Report
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Charmee Menstrual Hygiene DayTotal CharmeeTIKTOK/METAMay 13, 2024May 13 - June 8, 2024> To start boosting on May 18 (Tiktok and META)
> Implemented KV Material
> Shared Edit Down Material already
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Digital Media Consumption & Behavior (Pet Category) ---> Submitted Media Consumption
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Budget for the Influencer & Awareness Campaigns> Submitted 2 options on costings> To finalize final budget from Brand
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CE for 6.6 Mega Sale CPAS/Traffic Ads Total CharmeeMETATBCTBC> Submitted CE (May 16)
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June CPAS/Traffic Media PlanTotal CharmeeMETAJune 2024June 2024> To submit CE on May 20
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NATIVE
Ms Julia and Kaye		Charmee All Night LongAll Night Long padsTikTok, METAFebruary 12, 2024February 12 - March 2024Campaign Done
Submitted Closure Report (03/22/24)
- Received payment 75%		Releasing payments to influencers
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Charmee Women's MonthTotal CharmeeTikTok, METAApril 8, 2024March 8 - April 8, 2024Campaign Done
- Submitted progress report (screenshots) last April 1, 2024 via email
- Submitted full report from 8List.ph - April 8, 2024 via email		Deadline of payment to 8List: May 7, 2024
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Charmee Menstrual Hygiene DayTotal CharmeeTikTok, METAMay 13, 2024May 13 - June 13, 2024Campaign Done
- Billed 75%
- To submit progress report for boosting on May 17, 2024		Charmee Menstrual Hygiene Day Influencer Campaign Tracker
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Charmee Breathable Line
PR Campaign		Breathable PantylinersTIKTOK/METAJune 2024June 2024To submit the following items this week:
- Securing wishlist rates and send additional recos (May 17)
- Influencer Brief		Charmee Breathable Line Influencer Campaign Tracker
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ACCOUNTS
Ms Reena & Angel		ASC Application for CPAS/META MaterialsTotal CharmeeMETAApril 2024May

THR for ASC Application Processing
To re-apply ASC for the new Cottony Heavy Flow Static Material


















13 Materials Cleared for Posting
1 Material (Extra Long) Disapproved

THR to share remaining balance for ASC CE


THR for ASC Application Processing

12 Materials Cleared for Posting
1 Material (Extra Long) For Production

1. BREATHABLE GREEN TEA VIDEO - J0055P041524C
2. DRY NET STATIC - J0130P041524C
3. DRY NET VIDEO - J0060P041524C
4. MENSTRUAL PANTS STATIC - J0132P041524C
5. MENSTRUAL PANTS VIDEO - J0065P041524C
6. EXTRA LONG VIDEO - Pending S2 Clearance for Posting
7. COTTONY VIDEO - Pending S2 Clearance for Posting
8. ANL VIDEO – Proceed with Production
9. GO GIRL VIDEO - Proceed with Production
10. GO GIRL STATIC - Proceed with Production
11. ANL STATIC - Proceed with Production
ASC for 7 static and 7 dynamic materials


ASC Tracker:
https://docs.google.com/spreadsheets/d/14YkAw8ksHqsNh2Kqt54br60rYlHiQOUYUZd3Th7oqmE/edit#gid=0
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