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Page partProblemEnhancement recommendationEstimate, hComment
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LogoLogo looks a bit complex.Simplify logo, make several versions4
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Hero sectionUse text and UI elements, not built-in the images but used as separate parts of the carouser. It looks messy and inconsistent. Also, this part carousel has action buttons to parts of catalogue, but it is unclear for users because they built-in the images.Use font, buttons, and other interface elements as elements instead of embedding them in photos.3
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2nd-sectionThis section is a bunch of different pages not related to each other and categories of goods, so it can confusing for users. Also, it has the same problems as images, text, and buttons in the header carousel.Separate the current section into different sections. One separate section should be told about one separate type of goods or services.4
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New arrivals, featuredItems have the same column layout, and they are placed one by one, which can be boring and unattractive for users At the same time, the Featured section has a background image, which makes the title of the section less visible. Product tiles have a lot of actions and buttons look inconsistent.Redesign these sections. One of them can have 2 or 3 columns, another 4. Also, these sections can be diluted by text section, for example "about the company".6
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From our blogThe section has the same layout as the previous one, thus visually it looks like another products categoryMake it look different from previous sections, maybe show only 2 articles by 1 time.2
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Whole pageA lot of different font styles (inconsistent sizes and colors) on the page, inconsistent UI elements (buttons, switchers)Rework UI elements and font styles4
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