American consumer goods giant Procter & Gamble excels in establishing a reputation for responsibility across its digital estate. Interactive and editorial ESG content will engage non-expert audiences. The "Mapping our Impact" page is a great example, showcasing the company's initiatives related to nature, water, #climate, and the #environment. The investors microsite also stands out for its extensive discussion of #ESG, featuring an overview, pages for each ESG pillar, and covering adherence to external frameworks.
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I know from experience that planning for the new calendar year can extend well past New Year's Day. With year ahead fresh on everybody's mind, is it the right time for your organization to finally prioritize sustainability?
With the new year comes a sense of clarity about your organization's priorities for the year ahead. Now is the best opportunity to align your team behind sustainability and take necessary, yet easy, steps toward progress. https://lnkd.in/exUhhMqP
The 2-Minute Read: To Say Goodbye To Virgin Plastic, Start Now
oceanworks.co
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Client Director @ Kantar | Expert in Brands, Consumer Behaviour, Cultural Insights and Sustainability | Commited to Shaping Brands and Driving Business Growth
Sustainability isn't just a buzzword on a label – it's a responsibility we all share. But for brands and businesses, taking meaningful action can be complex and we're here to enable that by making it real for you. Join our AM GMT session here: https://ow.ly/8L5o50QpSXT Join our PM GMT session here: https://ow.ly/FZtN50QpSXV #sustainability
Are you successfully treading the fine line between greenwashing and greenhushing? Find out how consumers view brand activity on sustainability at Kantar’s global online Making Sustainability Real event and help ensure you don’t over claim or become too frightened to celebrate your successes. Register now to attend the live sessions (running both AM and PM GMT) from February 6-8. Register to AM GMT sessions: https://ow.ly/8L5o50QpSXT Register to PM GMT sessions: https://ow.ly/FZtN50QpSXV
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10 Principles to Avoid Greenwashing ✅🌍 In today's business world, it's crucial to be honest and accurate when it comes to sustainability. Here are 10 principles from a recent report by Plan A to help businesses avoid greenwashing and promote genuine sustainability: 1️⃣ Be honest and specific: Back up your sustainability claims with facts and avoid using vague terms without proof. 2️⃣ Use scientific evidence: Don't make claims without scientific backing. Analyze the environmental impact of your products and follow recognized standards. 3️⃣ Choose established labels: Avoid gimmicky designs and create your own labels. Opt for reputable third-party labels like B Corp, Fairtrade, or EU Ecolabel. 4️⃣ Transparently disclose your carbon footprint: Measure emissions thoroughly and be open about the scopes assessed. 5️⃣ Take immediate action on goals: Don't just announce sustainability initiatives; implement them promptly. 6️⃣ Prioritize emission reduction over offsetting: Reduce your carbon footprint first before relying solely on offsetting efforts. 7️⃣ Understand the rebound effect: Be aware that improved efficiency can be offset by increased consumption. 8️⃣ Align actions with communication: Ensure your sustainability efforts behind the scenes match your public messaging. 9️⃣ Donations and sponsorships aren't enough: Simply supporting environmental organizations or events doesn't prove sustainable progress. 🔟 Select and integrate SDGs: Focus on the Sustainable Development Goals that directly relate to your operations and aim for overall positive change. #sustainability #sustainable #environmental #business #sustainabledevelopment #communication #greenwashing
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Live webinar series starting 12th September: The Marketer's Guide to Sustainability Learn how to communicate your company’s positive impact, without the risk of greenwash and sign up for free!
🌏 We've got a full house of amazing, industry leaders speaking for our webinar programme starting 12th September: The Marketer's Guide to Sustainability 🗑️ Waste: WRAP Jayne Paramor, Strategic Technical Manager - Plastics 🔍 Greenwashing: Competition and Markets Authority Cecilia Parker Aranha, Director of Consumer Protection 🌱 Nature: Soil Association Paige Tracey, Business Development Manager & Niamh Noone, Senior Marketing Manager ☁️ Climate: The Carbon Trust John Newton, Director of Resourcing & Delivery & Anna McShane, Partner Marketing Manager ⛑️ Workers: The Fairtrade Foundation Rachelle Arpin, Senior Partnership Development Manager & Hannah Dunne, Sustainable Sourcing Manager for shea 💚 Community: 1% for the Planet More speaker information coming soon 🎖️ You’ll receive a Provenance Sustainability Marketing Principles certificate on LinkedIn when you attend all sessions - proving you’re equipped to communicate across these topics and avoid the risk of greenwash. 🎟️ Sign up now and get your free ticket: https://lnkd.in/e24tG7dp #sustainabilityguide #marketing #sustainabilitycomms
The Marketer's Guide to Sustainability
eventbrite.co.uk
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Sustainability is such an important topic and affects everyone from manufacturer to consumer.
On behalf of more than 2,000 Neville &More and TricorBraun team members around the world, we are pleased to share our inaugural Sustainability Report, which brings to life our commitments to sustainable and ethical practices and outlines our progress toward our Environmental, Social, and Governance (ESG) goals. Learn more about how we are improving our environmental footprint while helping our customers achieve their ESG goals via sustainable packaging options. #ESGReport #Sustainability #sustainablepackaging
2022 Sustainability Report | TricorBraun
tricorbraun.com
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Greenwashing sounds easy to gain market recognition in short period of time, however it isn't even helpful to grow your business resilience in the long run. Be honest, be transparent, be bold to the sustainability development of your business can bring you go further with a much solid base.
While #greenwashing is the act of presenting an exaggerated or misleading image of sustainability, #greenhushing takes a different approach by intentionally suppressing, minimizing and downplaying information about environmental harm caused by certain products or practices to maintain a positive brand image and avoid public scrutiny. Both create an illusion of eco-friendliness, but their impacts differ. While greenwashing distorts consumer choices and hinders informed decision-making, greenhushing diverts attention from the negative impacts of operations. In the new era of green concerns, #PR plays a vital role in and serves as the compass to guide businesses to authentically communicate their #ESGinitiatives, to embrace transparency and to build the right atmosphere which encourages real sustainability efforts. 🌱 Together we can create a greener future! Share your thoughts on how PR can drive authentic sustainability efforts in the comments below! Let's inspire and learn from each other! 🤝💡 #PRforChange #sustainabilitymatters #Authenticity #Transparency #ESG #ReputationBuilding #sustainability
What is ‘greenhushing’? The new negative sustainability trend, explained
fastcompany.com
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