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Transcultura Cultural Mapping Survey

The UNESCO Regional Office for Culture in Latin America and the Caribbean is in charge of the implementation of the UNESCO programme Transcultura: Integrating Cuba, the Caribbean and the European Union through Culture and Creativity, supported by the European Union. Within the framework of this programme a cultural mapping is carried out to identify cultural tourism destinations and attractions for strengthening competitiveness of the local creative economy and enhancing sustainable tourism development opportunities within the Transcultura geographic scope. You have been identified as one of the key stakeholders, hence we kindly ask you to participate in the present survey and share your valuable knowledge with us. The survey takes around 15 minutes. 

Thank you very much for your kind collaboration.

Ms Anne Lemaistre, Director and Representative, UNESCO Regional Culture Office for Latin America and the Caribbean

Dr. Bernhard Bauer, Cultural Mapping Consultant

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Email *
Which of the following countries do you represent? *
Required
What is your name? *
1. What is your main field of activity? *
Required
1.a. If cultural and creative industries, please specify your main field of activity: (scroll to the right to see all options)
Cultural heritage (museum, historical place, archaeological site, etc.)
Performance and celebration (performing arts, live music, dance, festivals, feasts and fairs)
Visual arts and crafts (fine arts, photography, handicrafts)
Books and press (books, newspapers, magazines, libraries, book fairs)
Audio-visual and interactive media (film, TV, radio, streaming, podcasts, video games)
Design and creative services (architecture, fashion design, graphic design, interior design, advertising)
Ministry / Authority
Foundation, NGO, civil society
other
Private sector
Public sector
1.b. If tourism sector, please specify your main field of activity: (scroll to the right to see all options)
Tour operator / travel agency / DMC
Tour guide
Transportation
Ministry / authority
Tourism board (marketing)
Destination Management and Marketing Organisation
Foundation, NGO, civil society
other
Private sector
Public sector
2. Please rate the current level of interconnection between the CCI and the tourism sector in your country: *
these two industries are not linked to each other
very high level of interconnection, the CCI and the tourism sector work very well with each other
2.a. Let's be more precise: please rate the current level of interconnection between the following CCI assets and the tourism sector (please reply to each row):
 *
no interconnection
low level
it's just OK
good level
very high level
I don´t know
Cultural heritage (museums, historical places, archaeological sites)
Natural heritage and cultural landscapes
Performance and celebration (performing arts, live music, dance, festivals)
Visual arts and crafts (fine arts, photography, handicrafts)
Books and press (books, newspapers, magazines, libraries, book fairs)
Audio-visual and interactive media (film, TV, radio, streaming)
Design and creative services (architecture, fashion-, graphic-, interior design)
Community-based activities
Culinary experiences and activities
Agricultural activities
3. Cruise ships and resorts are among the key economic drivers for tourism in the Caribbean. Which of the following activities are needed to better link the CCI to these tourism products? All replies should sum up to a total of 100. (Scroll to the right to see all available points)
 *
0
10
20
30
40
50
60
70
80
90
100
Improve the quality of visitor experience and products
Increase marketing and promotion activities
Create more cultural and creative experiences
National policies
4. Which of the following need the most support to be linked to the tourism industry? All replies should sum up to a total of 100. (Scroll to the right to see all available points) *
0
10
20
30
40
50
60
70
80
90
100
Performance and celebration
Visual arts and crafts
Books and press
Audio-visual and interactive media
Design and creative services
5. What is the status quo with regards to national policies that address the interconnections of CCI and the tourism sector in your country? *
Required
5.a. Space for specification related to the policies linking CCI and tourism:
6. Considering the culture professionals in the CCI aged between 18 and 35 years, how is their access to the tourism value-chain in your country at the moment? *
Young culture professionals do not have access to the tourism industry
Young culture professionals have excellent opportunities in the tourism industry
6.a. What is needed to increase the number of young culture professionals working in the tourism value-chain? Please respond to each row. *
not needed
some support is needed
very much needed
I don´t know
Specific trainings in soft and hards skills
linking CCI related vocational schools, students and academia with the tourism environment
awareness raising about the many opportunities for culture professionals in tourism
access to international funding
Cultural entrepreneurship and incubators
Provision of workspace and facilities
Partnerships and alliances in the Caribbean region
other
6.b. Space to specify other support:
7. How relevant are tangible cultural and natural heritage attractions (museums, historical places, archaeological sites, cultural landscapes, natural heritage) for the tourism industry in your country? *
tangible cultural and natural heritage attractions are not relevant for tourism
tangible cultural and natural heritage attractions are a key driver for tourism
7.a. Let's be more precise: please rate the current level of relevancy of the following assets for the tourism sector: please respond to each row
 *
not relevant
hardly relevant
it's just OK
quite relevant
key driver
I don´t know
Museums
Historical places, monuments and buildings
Archaeological sites
Cultural landscapes
Natural heritage
8. How relevant are intangible cultural and creative attractions (performance and celebration, visual arts and crafts, books and press, audio-visual and interactive media, design and creative services) for the tourism industry in your country? *
intangible cultural and creative attractions are not relevant for tourism
intangible cultural and creative attractions are a key driver for tourism
8.a. Let's be more precise again: please rate the current level of relevancy of the following assets for the tourism sector: please respond to each row
 *
not relevant
hardly relevant
it's just OK
quite relevant
key driver
I don´t know
Cultural heritage (museums, historical places, archaeological sites)
Natural heritage and cultural landscapes
Performance and celebration (performing arts, live music, dance, festivals)
Visual arts and crafts (fine arts, photography, handicrafts)
Books and press (books, newspapers, magazines, libraries, book fairs)
Audio-visual and interactive media (film, TV, radio, streaming)
Design and creative services (architecture, fashion-, graphic-, interior design)
Community-based activities
Culinary experiences and activities
Agricultural activities

9. Please assess the demand for cultural tourism activities (tourism related to tangible cultural and intangible cultural and creative activities) in your country in the following periods:

 *
no demand
low demand
average demand
good demand
high demand
I don´t know
2015-2019
2020-2021
2022 and beyond
10. Please assess the current supply of cultural and creative industry assets as well as cultural tourism products in your country: please respond to each row *
no supply
low supply
just enough supply
good quality supply
highly diversified supply
I don´t know
Cultural heritage (museums, historical places, archaeological sites)
Natural heritage and cultural landscapes
Performance and celebration (performing arts, live music, dance, festivals)
Visual arts and crafts (fine arts, photography, handicrafts)
Books and press (books, newspapers, magazines, libraries, book fairs)
Audio-visual and interactive media (film, TV, radio, streaming)
Design and creative services (architecture, fashion-, graphic-, interior design)
Community-based tourism activities
Gastronomy tourism activities
Agri-tourism activities
Cultural tours
11. How does the supply of cultural and creative industry assets as well as cultural tourism products presently match the tourism demand in your country? Please respond to each row.
 *
demand and supply match
insufficient supply
insufficient demand
I don´t know
Cultural heritage (museums, historical places, archaeological sites)
Natural heritage and cultural landscapes
Performance and celebration (performing arts, live music, dance, festivals)
Visual arts and crafts (fine arts, photography, handicrafts)
Books and press (books, newspapers, magazines, libraries, book fairs)
Audio-visual and interactive media (film, TV, radio, streaming)
Design and creative services (architecture, fashion-, graphic-, interior design)
Community-based tourism activities
Gastronomy tourism activities
Agri-tourism activities
Cultural tours
12.a. Which of the following need the most support to be linked to the tourism industry? All replies should sum up to a total of 100. (Scroll to the right to see all available points) *
0
10
20
30
40
50
60
70
80
90
100
Cultural heritage (museums, historical sites, etc.)
Natural heritage and eco-tourism
Community-based activities
Gastronomy experiences and activities
Agricultural activities
12.b. Space for comments

13.a. Please list the 5 most important tangible cultural and natural heritage assets of your country (museums, historical places and buildings, archaeological sites, cultural landscapes, natural heritage): 1) name and location; 2) name and location; etc.

 *

13.b. Please list the 5 most important intangible cultural and creative industry assets of your country: 1) name and location; 2) name and location; etc. 

 *

13.c. Please locate your 10 assets on this shared google map and drop a pin (each pin shall have a title with the name of the cultural heritage asset identified by you). You need to login with your google account to access the shared map. 

https://www.google.com/maps/d/u/0/edit?mid=1T1TIVA1cmprsgkpDjjtuD8fnncGFJNI&usp=sharing 

Please be so kind as to share with us any relevant study, research, strategy or data with regards to CCI and tourism in your country. This will help us in increasing the quality of the cultural mapping assignment. Kindly post a link to a website with relevant information or send an e-mail to: dr.bernhard.bauer@gmail.com
Thank you very much for your participation at this survey. Any comments or feedback are highly appreciated:
A copy of your responses will be emailed to the address you provided.
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