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NED - Marketing Budget
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Sr No.Title & Task Name Cost Total DurationProposed durationBudgetRemark
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1Digital - Geo Targeting 400,000 400,000
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1.1Digital Banners3 monthsAllocated across platforms
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1.2Social Media Platforms (WhatsApp / IG / FB)3 months
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2OOH 365,000 730,000
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2.1Billboard 150,000 1 month2 months
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2.2Unipole 75,000 1 month2 months
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2.3Lamp Post circuit 65,000 1 month2 months
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2.4Standees 75,000 1 month2 months
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3Activation 130,800 751,800
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3.1Local supermarket chain - Modular Stand 7,500 Weekend4 weekends 30,000 Relocate as per locations
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3.2Mall activation - Mirdiff City Center or similar 70,000 1 week minimum2 weeks 526,300 Relocate as per locations
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3.3Mall activation - Smaller community center 25,000 5 days minimum4 weeks 100,000 Relocate as per locations
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3.4Flyers in shopping bags 7,500 2 to 3 Associations 7,500 Multiple tie up associations
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3.5Open Day on campus 10,000 10,000
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3.6Door drop (per door drop) 10,000 1 drop3 drops 30,000 Various targeted zones
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3.7Promoter (per day cost x 10 hours) 800 1 month x 248,000Relocations as needed
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4Support / Creative Design / Content 150,000 150,000
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4.1OOH
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4.2Stand
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4.3Digital Banners
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4.4Social Media Post
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4.5Roll Up
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4.6Flyer
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4.7Poster
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4.8Brochure - 4 page folder
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4.9Account Management: Servicing, supervision and coordination
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5Production 79,000 79,000
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5.1Stand Production 15,000
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5.2Flyers (Qty 7,500) 7,500
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5.3Giveaways on Open Day (500 Qty) 50,000
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5.4Brochure (4 page folder - 500 Qty) 6,500
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6Opening Day 50,000 50,000
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6.1Inaugural function: (Branding / Giveaways / Promotional material / Decor / Audio) 45,000
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Budget 2,160,800
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Note: The cost above are indicative for budgeting purpose.
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