MAXIM - The Marketing Committee of XIMB’s Post

Embrace the dawn of a new era with MAXIM - The Marketing Association of XIMB! 🌟 Introducing the core team for the year 2024-25, poised to carry forward the illustrious legacy of 'Taking Marketing to Masses Since 1989.' Congratulations to the team on embarking on this exhilarating journey! Let's write the next chapter of marketing excellence together. #MAXIM #XIMB #marketing

Congratulations to Team Max (Karan Soni and Trishani Bhattacharya) from MICA, Ahmedabad for clinching the grand prize of INR 45,000! 🥇 🥈 Kudos to Team Couch Potatoes (Kriti Sharma, Shikher Sharma and Aviral Gupta) from TAPMI and LIBSM for securing the second spot and winning INR 20,000! 🥉 Hats off to Team ACE (Kratika P. and Rohit Yelve) from IIM Sambalpur for their outstanding performance and earning INR 10,000 as third-place achievers! To all the participants who poured their hearts into MPower, your dedication and passion truly shone. A heartfelt thank you to our invaluable sponsors, E Square System & Technologies Pvt Ltd. and Yi Entrepreneurship, for their unwavering support and provision of all the necessities for our competition. Your generosity has truly elevated the experience for all involved. Here's to fostering innovation and entrepreneurship together! Stay tuned for more electrifying events from MAXIM - The Marketing Association of XIMB. The journey continues with even more excitement and innovation ahead! #marketing #mpower #maxim #ximb

In this edition of Marklights, we look at the marketing genius of the "GAMERS X HEINEKEN"🎮🍻. Dive into the ultimate gaming experience with Heineken 🎮🍻. Unleashing a fusion of excitement and refreshment as an innovative campaign takes the gaming world by storm. Connecting with like-minded gamers, and witnessing the future with a state-of-the-art gaming PC equipped with a built-in fridge. 🌐🕹️ Swipe to know more! ⏩⏩ #ximb #maxim #gamers #heineken #branding #adcampaigns

Embracing evolution: 🔥 From the early sparks of Matchbox to the blazing success of Tinder! Reflecting on the journey since 2012, they have transformed from a clunky Facebook connection to a fiery revolution. Out with the old, in with the new era of connections! 🔥🚀 #rebranding #Innovation #FromMatchboxToTinder #marketing #maxim

🎉 Exciting News for XIMB Alums! 🚀 Dear XIMB Alums, The MAXIM team at XIMB is thrilled to announce the much-anticipated return of MAXINATIONS after a hiatus of three years due to the pandemic. 🌟 As we gear up to launch this event, we're eager to tap into the wealth of experiences our alumni community holds. We invite you to share your craziest memories from past MAXIM events – the laughter, the unexpected twists, and every unforgettable moment. Your stories are the heart of XIMB, and we want to weave them into the fabric of Maxinations 2024. Please feel free to DM us with your anecdotes, videos, photos or memories (Even the hazy ones count). Your insights will not only help make Maxinations 2024 extraordinary but will also strengthen the bond of our XIMB community. Eagerly waiting for all the amazing stories in our DMs. #XIMBAlums #Maxinations #Memories #XIMB #MAXIM

Unlocking the power of Unified Commerce: Where seamless customer experiences meet the convergence of online and offline channels. 🌐💡 #UnifiedCommerce #XIMB #MarketingExplained #DigitalTransformation

MERCATIQUE, The Marketing Conclave 2023, hosted by MAXIM, the marketing association of XIMB, marked an exciting juncture for professionals, students, and experts to delve into the dynamic world of marketing. The conclave served as a pivotal platform for discussing the power of design thinking to build stronger brands.  Our final speaker for the day was Mr. Kartik S., Head of Marketing(Fragrances), Godrej Consumer Products. He emphasized on today's evolving landscape where design thinking transcends superficial aesthetics. He also highlighted how marketing now hinges on delivering value, necessitating a shift from traditional observation. Brands are thriving by immersing in customers' lives, aligning with design thinking's empathetic core. The convergence of marketing and design thinking lies in understanding, solving problems, and perpetually adding value.

MERCATIQUE, The Marketing Conclave 2023, hosted by MAXIM, the marketing association of XIMB, marked an exciting juncture for professionals, students, and experts to delve into the dynamic world of marketing. The conclave served as a pivotal platform for discussing the power of design thinking to build stronger brands. Our third speaker in line was Mr. Sidharth Satpathy, Vice President - Category Head (Instamart), Swiggy. He addressed the concept of Design Thinking customer-centric ethos. Swiggy's tremendous growth journey attributed its success to addressing customer anxiety through a track screen feature. He advocated understanding behavior, proactive communication, and innovation for convenience in the competitive food delivery and e-grocery sectors.

MERCATIQUE, The Marketing Conclave 2023, hosted by MAXIM, the marketing association of XIMB, marked an exciting juncture for professionals, students, and experts to delve into the dynamic world of marketing. The conclave served as a pivotal platform for discussing the power of design thinking to build stronger brands. Our second speaker in line was Mr. Mukul Diwakar, Head of Business Development, Reliance Industries Limited. He talked about R Elan, Perfomax, and Athleta to demonstrate the convergence of Design Thinking (DT) and brand strategy in business value creation. The key was to understand customer needs, integrate Design Thinking with business strategy for consistent, emotionally connected brand experiences.