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Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less See less
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The Purpose Economy: How Your Desire for Impact, Personal Growth and Community Is Changing the World Hardcover – April 2 2014

by Aaron Hurst (Author)
4.4 4.4 out of 5 stars 142 ratings
3.8 on Goodreads
416 ratings
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A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy. Like the Information Economy, which has driven innovation and economic growth until now, Hurst argues that our new economic era is driven by connecting people to their purpose. It's an economy where value lies in establishing purpose for employees and customers through serving needs greater than their own, enabling personal growth and building community.   Based on interviews with thousands of entrepreneurs, Hurst shows this new era is already fueling demand for a whole host of products and services and transforming how millennials view their careers. A new breed of startups like Etsy, Zaarly, Tough Mudder, Kickstarter, and Airbnb are finding new ways to create value by connecting us with our local communities. At the same time, companies like Tesla and Whole Foods are making the march from just appealing to affluent buyers to becoming mainstream brands. Hurst calls these companies, along with the pioneering entrepreneurs who founded them, the Purpose Economy's taste-makers. This book is at once a personal memoir of Aaron Hurst’s own awakening as a purpose driven entrepreneur, when he left a well-paying tech job in 2001 to launch Taproot, creating a pathway for millions of professionals and Fortune 500 companies to volunteer for nonprofits.  It's also a blueprint for a new economic era that is transforming companies, markets and our careers to better serve people and the world.
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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Elevate
  4. Publication date
    April 2 2014
  5. Dimensions
    14.61 x 1.91 x 22.86 cm
  6. ISBN-10
    1937498298
  7. ISBN-13
    978-1937498290
  8. See all details
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Product description

Review

"Building on his experience as the founder of Taproot, which connects commerce with social good, Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world." -- Arianna Huffington "Chair, President and Editor-in-Chief of the Huffington Post Media Group"

"As people start to think more entrepreneurially about their careers, they look for opportunities where they can make a difference, not just a living. In The Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities." -- Reid Hoffman "Co-founder/Chair of LinkedIn, Co-author of the #1 NYT bestseller The Start-up of You"

"Aaron Hurst, a pioneer and visionary leader in social innovation, has captured a tectonic shift in the global economy that has local consequences for all of us." -- Adam Grant "Wharton professor and bestselling author of Give and Take"

"Here is that rare animal, a business book grounded in compassion. The Purpose Economy taps into our deep craving for meaning in our life and work. If Aaron Hurst is right, and I think he is, we are on the threshold of a new, more value-rich era in business. This book will help you find your place in it." -- Daniel Pink "author of TO SELL IS HUMAN and DRIVE"

Review

"Building on his experience as the founder of Taproot, which connects commerce with social good, Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world."



Arianna Huffington
Chair, President and Editor-in-Chief of the Huffington Post Media Group





"In The Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book clarify how technology is changing not only how we work but what we want from work."



Reid Hoffman
Co-founder/Chair of LinkedIn
Co-author of the #1 NYT bestseller The Start-up of You





"Here is that rare animal, a business book grounded in compassion. The Purpose Economy taps into our deep craving for meaning in our life and work. If Aaron Hurst is right, and I think he is, we are on the threshold of a new, more value-rich era in business. This book will help find your place in it."



Daniel H. Pink
Author of To Sell Is Human and Drive

Product details

  • Publisher ‏ : ‎ Elevate; 1st edition (April 2 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1937498298
  • ISBN-13 ‏ : ‎ 978-1937498290
  • Item weight ‏ : ‎ 45.4 g
  • Dimensions ‏ : ‎ 14.61 x 1.91 x 22.86 cm
  • Customer Reviews:
    4.4 4.4 out of 5 stars 142 ratings

About the author

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Aaron Hurst

Aaron Hurst

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Aaron Hurst is an award-winning entrepreneur and globally recognized leader in the fields of purpose at work and social innovation.

He is the CEO of Imperative and founder of the Taproot Foundation, which he led for a dozen years. Aaron is a popular author and regular speaker at universities, conferences and companies. He is the recipient of the LS&A Humanitarian Award, the highest distinction bestowed on alumni of the University of Michigan.

Born in Aspen, Colo., Aaron has lived in Bisbee, Boulder, Halifax, Ann Arbor, Prague, Chicago, and San Francisco. He currently resides in Brooklyn with his wife Kara Hurst, their two children and dog.

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4.4 out of 5 stars
142 global ratings

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Top reviews from Canada

  • Lisa
    5.0 out of 5 stars a true inspiration!
    Reviewed in Canada on October 24, 2014
    Verified Purchase
    This book takes a deep dive into our capitalistic system and brings meaning again to all of us seeking it!
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  • Robert Morris
    5.0 out of 5 stars A rigorous examination of the key levers that can be used to advance the evolution of markets within the Purpose Economy
    Reviewed in Canada on April 28, 2014
    What exactly is the Purpose Economy? According to Aaron Hurst, it is defined "by the quest for people to have more [personal, social, and /or societal] purpose in their lives. It is an economy where value lies in establishing purpose for employees and customers -- through serving greater needs than their own, enabling personal growth, and building community." Values determine allocation of resources and that is as true of individuals as it is of organizations. That said, what Hurst asserts is that in this economy, adding value to others' lives is the currency.

    "The most powerful source of purpose comes from this concept: purpose comes when we know we have done something that we believe matters -- to others, to society, and to ourselves. From the small and the mundane daily choices we make to systemic and historic impact, we strive to contribute to the well-being of the world around us."

    Each year, many of the companies ranked among those that are most highly-regarded and best to work for are also ranked among those that are most profitable and have the greatest cap value in their industry. That is not a coincidence. Consider also the fact that, during exit interviews of highly-valued employees, two of the most frequently cited reasons are not feeling that they and their efforts are appreciated, and, a loss of faith in -- and lack of respect for -- the purpose of the given organization.

    These are among the dozens of business subjects and issues of special interest and value to me, also listed to indicate the scope of Hurst's coverage.

    o The Information Economy, and, After the Information Economy (Pages 34-44)
    o The Ten Drivers of the New Economy (45-75)
    o Shaping a New Model (93-95)
    o Five Myths About Purpose (99-105)
    o The Why and How of Purpose (115-124)
    o Meaning-Making (126-130)
    o The Purpose Organization -- Defined (147-148)
    o How Purpose Creates Value in Education (165-169)
    o When Purpose Evaporates (174-176)
    o Removing Silos (183-184)
    o Lessons from the Zoo (191-193)
    o Electric Cars and the Diffusion of Innovations Theory (206-211)
    o Pro Bono Action Tank (222-224)
    o Five Levers in Action: Nine Mini-Case Studies (236-240)

    When I was a child and learning hymns in Sunday school, one of my favorites was Ina Ogdon's "Brighten the Corner Where You Are." I was reminded of that ancient hymn when I began to read Aaron Hurst's Conclusion. Here is a brief excerpt: "The Jewish concept of tikkan olam, a Hebrew phrase that means 'repair the world,' suggests humanity's shared responsibility to heal, repair, and transform the world. The Tibetan Buddhist tradition's Bodhisattva Vow similarly focuses on repairing the world through the elimination of suffering. The vow states: 'Although beings are numberless, I vow to save them all from suffering. I vow not to attain enlightenment until all beings are free from suffering'...In setting such unobtainable goals, we also have to directly admit that we will never achieve them, which grounds us in reality and forces us to bring humility to our ambitions within the Purpose Economy." To repeat, values determine allocation of resources and that is as true of individuals as it is of organizations.

    Those who share my high regard for The Purpose Economy are urged to check out Christoph Lueneberger's A Culture of Purpose: How to Choose the Right People and Make the Right People Choose You as well as John Mackey and Rajendra S. Sisodia's Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business as well as Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2nd Edition) co-authored by Sisodia, Jagdish N. Sheth, and David B. Wolfe.
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  • Amazon Customer
    4.0 out of 5 stars Very good view about what is coming
    Reviewed in Brazil on June 1, 2018
    Verified Purchase
    Very good and optimistic view of our present and our future, but totally focused on US and nothing regarding Latin America.
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  • Dani Saveker
    5.0 out of 5 stars Essential read in a changing world
    Reviewed in the United Kingdom on May 17, 2017
    Verified Purchase
    Great book - highlighting the importance of purpose and meaning. I created the following visual synopsis so you can see some of the key messages
    Customer image
    Dani Saveker
    5.0 out of 5 stars
    Essential read in a changing world

    Reviewed in the United Kingdom on May 17, 2017
    Great book - highlighting the importance of purpose and meaning. I created the following visual synopsis so you can see some of the key messages
    Images in this review
    Customer image
    Report
  • Ian Berry
    5.0 out of 5 stars A personal and business case for fulfilling your purpose
    Reviewed in Australia on January 13, 2017
    Verified Purchase
    There's a lot to love about this book. I think it's a great contribution to one of the zeitgeists of our time.

    I like the 5 levers and how they can work together, the 10 drivers, and the 12 new work rules.

    There's a lot of data in this book yet the wonderfully human case studies throughout bring meaning to the data.

    I also like the action tank checklist.

    Having worked with purpose driven leaders for more than 25 years I now have much more to think about and act on with my clients
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  • Amazon Customer
    5.0 out of 5 stars Duideijke en deskundige beschrijving!
    Reviewed in the Netherlands on May 2, 2016
    Verified Purchase
    De auteur weet op fascinerende wijze de nieuwe ontwikkelingen weer te geven in de hedendaagse economie. Een aanrader voor iedereen die belangstelling heeft voor de moderne economie.
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  • Margaux Pagan
    5.0 out of 5 stars Perfectly Timed
    Reviewed in the United States on April 19, 2014
    Verified Purchase
    Working in Chicago with nonprofits and the social sector, I am always searching for content discussing the challenges and potential solutions we face as an industry. The Purpose Economy is a perfectly timed piece, especially, for Chicago. There is much talk about impact, social good, leveraging technology to grow organizational and purposely, however very little talk about the how and why we work so tirelessly. The social sector has a direct impact of our local, state, and national economy; yet we very rarely discuss the impact of our work on our personal economy. This book hits this topic dead-on! Yes, the world is changing...rather evolving into a thought-centric, right-brained approach into solving our communities issues. We seek success differently, not only for personal gain, yet through collaborations to make an impact and change the status quo.

    The Purpose Economy is directly written for the end-user in mind. Those who seek to impact and change the world, even their own personal worlds. In Chicago, we are hosting a vital discussion of the nature of measuring impact and The Purpose Economy is going to be a hit with our attendees as we share its content (and also give away a few copies). The ways we approach business has changed forever and either we embrace it or fall to the times. I've also read: Why Right-Brainers Will Rule the Future and similarly this notion of the evolving from the Information Age to the Conceptual Age is right in our face everyday as we make decisions personally or professionally. This thinking is moving mountains and so excited to be living in this era where my desire for impact is more than an ideal...it's happening!

    Thanks Aaron for writing such a great piece and looking forward to others your mind produces.
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