Do not fall for the stamping of the word "QLED" or the "4 years Warranty", as it doesn't have any characteristics or quality of a QLED and anyhow that warranty of 4 years can only replace a defective product, but not improve an inferior product.At first the TV would appear very compelling right upon installation and when the room is light up. But as you use it more often and watch different types of content on different OTT apps and under different lighting conditions, you'll come to realise how inferior this TV is .Here's what my observations are after 72 hours of thorough usage:1. YouTube app is unusable. Whenever you play an HDR 4K video, there is some popping and cracking sound ( like pat-pat-pat) coming from the speakers, whether the volume is at 20% or 80% or full . I have reset the TV thrice and restart it each time this popping sound comes, but barely 10 minutes after a restart/reset the sound starts coming again. Check the uploaded video.2. The Panel is a really low quality one. Blacks seem to be non existent. The screen appears to be greyish with dark patches on the screen. Photo uploaded.3. There is notable heavy vertical banding on bluish tint pictures. Observe the thick greenish pixelated and vertical bands on the Hotstar app's menu in the photo uploaded.4. MEMC does nothing. In fast moving scenes there is heavy blurring around moving objects. For reference - watch the tiger fight scene in movie RRR. Moreover it's a headache watching a cricket match. The ball appears blurry and the follow through of batsmen is so choppy.5. If you use the TV for more than 30 minutes with a couple of app switching in between, the UI starts lagging.(a)You press Netflix hotkey and it takes 10 seconds to open .(b)You tap on the volume up key, the volume bar starts increasing volume rapidly and then immediately starts decreasing on its own.(c) Moreover the menu selection bar gets cropped and stuck. A portion of the bar gets stuck on the menu page and the remaining bar continues to scroll. Photo attached .6. Either it's a bug or the TV has no volume memory feature. Everytime you switch off the TV from the mains and turn it back on, the volume goes to 100%. You'll be startled by the blasting sound when you accidentally play anything without realising the volume is at 100%.7. The Bluetooth Connectivity is really bad on this TV. I like to connect my Bluetooth TWS at night time so that next room family member doesn't get disturbed by the sound/music. But the sound is very choppy over Bluetooth and with the slightest of head movement, the Bluetooth connection between the TV and TWS starts to break and sound gets distorted. I use Samsung Buds PRO and they work well without any issues at 30 feet distance from my phone. So there's definitely something wrong with the Bluetooth of the TV as the Bluetooth remote of the TV also has lag and response issues.My Advice after learning from this purchase the hard way:1. Rather than buying an entry level QLED at 30K , go for a premium LED at that price point .2. Never be the first to try out a budget version of a high end product category (QLED) from a tier 2 or tier 3 brand.3. There is no possible way to make and sell a QLED at half the price of reputed brands. If a brand is selling such a product at half the price, then accept the fact that there is going to be a major compromise on Screen quality, Processor, Imaging & Graphics engine.