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    ONDC’s one-year journey touching the 50-million transactions mark

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    ONDC’s one-year journey touching the 50-million transactions mark
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    , ETtech
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    Synopsis

    Government-backed ONDC facilitated 49.79M transactions. Namma Yatri dominates mobility orders. Top brands onboarded: Wow Momo, McDonalds, Domino's Pizza. Network growth includes sellers, participants, categories, and expanding city reach.

    ONDC Pai PlatformsETtech
    Since its formal launch in January last year, the government-backed Open Network for Digital Commerce (ONDC) has facilitated more than 49.79 million transactions. While mobility led by ride-hailing apps such as Namma Yatri continues to dominate with more than 50% of the total monthly orders, categories such as Food and Beverages are rapidly growing in terms of numbers as well as their percentage share.

    Some of the top brands, companies and platforms that have been onboarded include Wow Momo, McDonalds, Domino's Pizza in F&B, Manico, P&G, Hindustan Unilever Limited in FMCG along with Namma Yatri, Kochi Open Mobility Network and Ola in mobility. Here's a snapshot of the month's on month rise in order volumes and the category wise split.

    -- March's monthly orders totalled to 7.68 million

    ONDC 1
    ETtech

    -- In the non-mobility space, in March this year, food and beverage accounted for 9.55% of the total monthly orders followed by fashion (6.74%), grocery (4.47%), and home and kitchen (3.91%). Others such as electronics and beauty and personal care accounted for 21.89%

    Growfast
      -- From 8,500 sellers in January last year, now the network has more than 3.8 lakh sellers out of which non-mobility accounts for 1.05 lakh

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        -- From 24 network participants, now there are 81 network participants

        ONDC 2
        ETtech

        -- While the network was active in three domain categories to start with, it has risen to 13 now

        -- The cities or districts that gave more than 100 orders per month in the last three months rose to 622 in March

        -- Some of the major buyer apps include, Paytm, Snapdeal, Magicpin, Pincode, Mystore, Rapidor, NoBrokerHood, Ola, and nStore

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