Marketer I Educator I Keynote Speaker I Author I eCommerce, Retail Media, Marketplace Expert. Motorsport fanatic since I could walk.
๐๐ข๐ณ๐ฌ๐ฆ๐ต๐ฑ๐ญ๐ข๐ค๐ฆ๐ด ๐ฉ๐ข๐ท๐ฆ ๐ฃ๐ข๐ณ๐ฆ๐ญ๐บ ๐ด๐ต๐ข๐ณ๐ต๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ฆ '๐ง๐ณ๐ฐ๐ฏ๐ต ๐ฑ๐ข๐จ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐ฏ๐ต๐ฆ๐ณ๐ฏ๐ฆ๐ต" has been a thesis of mine for 4 years. Let's look at some recent evidence: Earnings reports from the likes of Walmart companies show that more sellers are taking advantage of retailers fulfillment services and Retail Media dAvertising => Walmartโs 2024 eCommerce business topped the $100 billion mark, on an annualized basis, growth was up about 23% overall โ was driven in part by growth in its marketplace, which had 20% more sellers than a year ago. International eCommerce sales gathered 44%, led by marketplace. Also in the U.S., Walmart Connect advertising sales gained 22%. => CEO Doug McMillon says โ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฎ๐ฃ๐ช๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฑ๐ญ๐ข๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฎ๐ฎ๐ช๐ด๐ด๐ช๐ฐ๐ฏ๐ด ๐ต๐ฉ๐ข๐ต ๐จ๐ฐ ๐ธ๐ช๐ต๐ฉ ๐ช๐ต, ๐ง๐ถ๐ญ๐ง๐ช๐ญ๐ญ๐ฎ๐ฆ๐ฏ๐ต ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ด, ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ๐ด๐ฉ๐ช๐ฑ, ๐ข๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ฐ๐ถ๐ณ ๐ด๐ฎ๐ข๐ญ๐ญ๐ฆ๐ณ ๐ฃ๐ถ๐ต ๐ง๐ข๐ด๐ต-๐จ๐ณ๐ฐ๐ธ๐ช๐ฏ๐จ ๐ฅ๐ข๐ต๐ข ๐ฎ๐ฐ๐ฏ๐ฆ๐ต๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฆ๐ฏ๐ข๐ฃ๐ญ๐ฆ ๐ถ๐ด ๐ต๐ฐ ๐จ๐ณ๐ฐ๐ธ ๐ฐ๐ถ๐ณ ๐ฃ๐ฐ๐ต๐ต๐ฐ๐ฎ ๐ญ๐ช๐ฏ๐ฆ ๐ง๐ข๐ด๐ต๐ฆ๐ณ ๐ต๐ฉ๐ข๐ฏ ๐ฐ๐ถ๐ณ ๐ต๐ฐ๐ฑ ๐ญ๐ช๐ฏ๐ฆ.โ => McMillon continued: "๐ค๐ฐ๐ฎ๐ฎ๐ช๐ด๐ด๐ช๐ฐ๐ฏ๐ด ๐ณ๐ฆ๐ญ๐ข๐ต๐ฆ๐ฅ ๐ต๐ฐ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฑ๐ญ๐ข๐ค๐ฆ ๐ข๐ฏ๐ฅ ๐ง๐ถ๐ญ๐ง๐ช๐ญ๐ญ๐ฎ๐ฆ๐ฏ๐ต ๐ด๐ฆ๐ณ๐ท๐ช๐ค๐ฆ ๐ด๐ค๐ข๐ญ๐ฆ ๐ฃ๐ถ๐ต ๐ธ๐ช๐ญ๐ญ ๐ข๐ญ๐ด๐ฐ ๐ฉ๐ฆ๐ญ๐ฑ ๐ถ๐ด ๐ธ๐ช๐ต๐ฉ ๐ข๐ฅ๐ท๐ฆ๐ณ๐ต๐ช๐ด๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ฅ๐ข๐ต๐ข ๐ฎ๐ฐ๐ฏ๐ฆ๐ต๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ด๐ฐ๐ฎ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐ฌ๐ฆ๐บ๐ด ๐ต๐ฐ ๐ค๐ฉ๐ข๐ฏ๐จ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ด๐ฉ๐ข๐ฑ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐&๐, ๐ฐ๐ณ ๐ต๐ฉ๐ฆ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฎ๐ช๐น" Of course, Amazon said in its most recent quarterly earnings report that third-party seller services sales were up 20% to $43.6 billion. Advertising has been strong due in part to growth in sponsored ads. And its not just the big US behemoths: the likes of Superdrug and Musgrave MarketPlace in the UK and Ireland have marketplaces. What I find is that most marketers still do not really understand what marketplaces really <<are>>. I've put together the attached: its about 5000 words and it explains exactly why marketplaces have barely started and what I mean with the words "the front pages of the Internet'. Download - and get in touch with me if you want to have one of my famous keynotes to your team - or get your management team over the line when it comes to Marketplaces.
Nick Dunse
2mo
Amazing insights! How can we deepen our understanding to start thriving in marketplaces? ๐
Could you please provide a direct link to document? The LinkedIn page view is a little tedious.