Shashi Mattaโ€™s Post

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Professor I Researcher I Speaker I Executive Coach I Facilitator LEGOยฎ SERIOUS PLAYยฎ Method (certified)

๐–๐ก๐š๐ญ ๐š๐ง ๐ž๐ฑ๐œ๐ข๐ญ๐ข๐ง๐  ๐Ÿ๐จ๐ซ๐ฎ๐ฆ, ๐Ÿ๐ฎ๐ฅ๐ฅ ๐จ๐Ÿ ๐ฌ๐ฉ๐ข๐ซ๐ข๐ญ๐ž๐ ๐๐ข๐ฌ๐œ๐ฎ๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ! ๐“๐ก๐ž 6๐ญ๐ก ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Œ๐š๐ง๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐’๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐ข๐ง ๐๐š๐ฆ๐›๐ž๐ซ๐  ๐ฐ๐š๐ฌ ๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐ข๐ง๐  ๐ข๐ง ๐ฆ๐จ๐ซ๐ž ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐ก๐š๐ง ๐จ๐ง๐ž. This post has been co-created byย Shashi Matta and Maximilian Bauer We presented our co-authored research paper onย ๐Ž๐ฉ๐ž๐ง ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐ฆ๐š๐ฅ๐ฅ ๐š๐ง๐ ๐Œ๐ž๐๐ข๐ฎ๐ฆ ๐’๐ข๐ณ๐ž๐ ๐„๐ง๐ญ๐ž๐ซ๐ฉ๐ซ๐ข๐ฌ๐ž๐ฌ (๐’๐Œ๐„๐ฌ)ย at the 6thย IMM Summit in Bamberg last week. We received truly valuable feedback during and after our presentation. Our gratitude to Ghasem Zaefarian Peter Guenther, Christian Kowalkowski, Paul Smith, Prof Peter Naude, Nahid Yazdani, Milena Ratajczak-Mrozek, and Brenda Nansubugaย for your thoughtful comments and helpful guidance on our work! In our research, we develop and test a conceptual model linking key variables that affect Open Innovation activity and innovation performance in SMEs. We employ a multi-method approach โ€“ Study 1 includes a theories-in-use approach to derive insights from 22 in-depth interviews with top executives in SMEs, and Study 2 is a survey with innovation managers from 193 SMEs in Germany. Weโ€™re thrilled to have learned so much about innovation and growth strategies from working with executives and managers from SMEs, the backbone of the Germany economy. The summit itself was a superb event. Thank you to the conference co-chairs, Adam Lindgreen, Anthony Di Benedetto, and Prof. Dr. Bjoern Ivens,ย and to the amazing organizing team of Prof. Dr. Bjoern Ivens - Leonore Peters, Dรฉsirรฉe Wieland Dominik Henkel, Carolin Baumann, and Elke Zaskaย at theย Otto-Friedrich-Universitรคt Bamberg.ย You made this a memorable and immensely enjoyable, and finally back in-person conference! What a perfect start to 2023! Innovation empowers Small and Medium Size Enterprises (SMEs) to compete in local and global markets. ๐ˆ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ซ๐ ๐š๐ง๐ข๐ณ๐š๐ญ๐ข๐จ๐ง ๐ˆ๐๐๐Ž๐•๐€๐“๐ˆ๐Ž๐ ๐‘๐„๐€๐ƒ๐˜? ๐’๐ก๐š๐ซ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐จ๐ง ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง ๐ข๐ง ๐’๐Œ๐„๐ฌ! #innovation #sme #reserach #conference #openinnovation #industrialmarketing #businesstobusiness #marketing #management #bamberg

Thank you, Shashi and Max, for your valuable contribution the the summit, the highly interesting exchanges, and for making the summit a joyful gathering after so many online conferences and workshops :-) ๐Ÿ˜Ž ๐Ÿ‘

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