Professor I Researcher I Speaker I Executive Coach I Facilitator LEGOยฎ SERIOUS PLAYยฎ Method (certified)
๐๐ก๐๐ญ ๐๐ง ๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ ๐๐จ๐ซ๐ฎ๐ฆ, ๐๐ฎ๐ฅ๐ฅ ๐จ๐ ๐ฌ๐ฉ๐ข๐ซ๐ข๐ญ๐๐ ๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ! ๐๐ก๐ 6๐ญ๐ก ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐ฎ๐ฆ๐ฆ๐ข๐ญ ๐ข๐ง ๐๐๐ฆ๐๐๐ซ๐ ๐ฐ๐๐ฌ ๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐ข๐ง๐ ๐ข๐ง ๐ฆ๐จ๐ซ๐ ๐ฐ๐๐ฒ๐ฌ ๐ญ๐ก๐๐ง ๐จ๐ง๐. This post has been co-created byย Shashi Matta and Maximilian Bauer We presented our co-authored research paper onย ๐๐ฉ๐๐ง ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐ฆ๐๐ฅ๐ฅ ๐๐ง๐ ๐๐๐๐ข๐ฎ๐ฆ ๐๐ข๐ณ๐๐ ๐๐ง๐ญ๐๐ซ๐ฉ๐ซ๐ข๐ฌ๐๐ฌ (๐๐๐๐ฌ)ย at the 6thย IMM Summit in Bamberg last week. We received truly valuable feedback during and after our presentation. Our gratitude to Ghasem Zaefarian Peter Guenther, Christian Kowalkowski, Paul Smith, Prof Peter Naude, Nahid Yazdani, Milena Ratajczak-Mrozek, and Brenda Nansubugaย for your thoughtful comments and helpful guidance on our work! In our research, we develop and test a conceptual model linking key variables that affect Open Innovation activity and innovation performance in SMEs. We employ a multi-method approach โ Study 1 includes a theories-in-use approach to derive insights from 22 in-depth interviews with top executives in SMEs, and Study 2 is a survey with innovation managers from 193 SMEs in Germany. Weโre thrilled to have learned so much about innovation and growth strategies from working with executives and managers from SMEs, the backbone of the Germany economy. The summit itself was a superb event. Thank you to the conference co-chairs, Adam Lindgreen, Anthony Di Benedetto, and Prof. Dr. Bjoern Ivens,ย and to the amazing organizing team of Prof. Dr. Bjoern Ivens - Leonore Peters, Dรฉsirรฉe Wieland Dominik Henkel, Carolin Baumann, and Elke Zaskaย at theย Otto-Friedrich-Universitรคt Bamberg.ย You made this a memorable and immensely enjoyable, and finally back in-person conference! What a perfect start to 2023! Innovation empowers Small and Medium Size Enterprises (SMEs) to compete in local and global markets. ๐๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐จ๐ซ๐ ๐๐ง๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐? ๐๐ก๐๐ซ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐จ๐ง ๐๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐๐๐ฌ! #innovation #sme #reserach #conference #openinnovation #industrialmarketing #businesstobusiness #marketing #management #bamberg
Thank you, Shashi and Max, for your valuable contribution the the summit, the highly interesting exchanges, and for making the summit a joyful gathering after so many online conferences and workshops :-) ๐ ๐