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When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them Hardcover – October 11, 2022

by Julia Boorstin (Author)
4.5 out of 5 stars 149
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This groundbreaking, deeply reported work from CNBC’s Julia Boorstin reveals the key characteristics that help top female leaders thrive as they innovate, grow businesses, and navigate crises —“a must-read for all leaders as they consider the future of work” (Eve Rodsky, New York Times bestselling author of Fair Play and Find Your Unicorn Space)

Julia Boorstin was thirteen when her mother told her that, by the time she grew up, women could be just as powerful as men, “captains of industry, running the biggest companies!” A decade later, working at a top business publication and seeing the dearth of women in positions of leadership, Boorstin assumed her mom had been wrong. But over the following two decades as a TV reporter and creator of CNBC’s Disruptor 50 franchise, interviewing, and studying thousands of executives, she realized that a gender-equity utopia shouldn’t be a pipe dream. Yes, women faced massive social and institutional headwinds, and struggled with double standards and what psychologists call “pattern matching.” Yet those who thrived, Boorstin found, shared key commonalities that made them uniquely equipped to lead, grow businesses, and navigate crises. They were highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies, filling voids that their male counterparts had overlooked for generations. By utilizing those strengths, they had invented new business models, disrupted industries, and made massive profits along the way.

Here, in When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and provides “critical insights into how women-founded companies begin, operate, and prosper” (Kirkus Reviews, starred review). Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be vital superpowers—and that anyone can work these approaches to their advantage. Featuring new interviews with Katrina Lake, Gwyneth Paltrow, Jenn Hyman, Whitney Wolfe Herd, Lena Waithe, Shivani Siroya, Julia Collins, and more, Boorstein’s revelatory book “lays out a new, inclusive vision for leadership and our world at large that we all will benefit from” (Arianna Huffington, Founder & CEO, Thrive).
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  1. Print length
    432 pages
  2. Language
    English
  3. Publisher
    Avid Reader Press / Simon & Schuster
  4. Publication date
    October 11, 2022
  5. Dimensions
    6 x 1.3 x 9 inches
  6. ISBN-10
    1982168218
  7. ISBN-13
    978-1982168216
  8. See all details
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Editorial Reviews

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ADVANCE PRAISE FOR WHEN WOMEN LEAD:

“Inspiring stories that provide critical insights into how women-founded companies begin, operate, and prosper.” —Kirkus Reviews (starred review)

“Filled with top-notch research, practical insight, and stories from the most inspiring women in business, Julia Boorstin lays out a new, inclusive vision for leadership and our world at large that we all will benefit from.” —Arianna Huffington, Founder & CEO, Thrive

“As a pioneer in tech and media reporting, Julia Boorstin knows firsthand what it takes for women to break barriers and drive change. In this engaging, fast-paced book, she takes you behind the scenes to show how some of the world’s most admired women have made their mark—and offers practical insights on what both men and women can learn from them.” —Adam Grant, #1 New York Times bestselling author of Think Again

“Full of valuable takeaways and inspiring stories of female business leaders, Julia Boorstin’s When Women Lead offers many roadmaps for authentic leadership—a must read for all leaders as they consider the future of work.” —Eve Rodsky, New York Times bestselling author of Fair Play and Find Your Unicorn Space

“Women in business are finally stepping forward in unprecedented ways. Through the lens of her own experience, Julia Boorstin recounts their triumphs and setbacks and identifies the obstacles they overcame on their road to success. Any woman with a dream will be inspired by their stories.” —Katie Couric, #1 New York Times bestselling author of Going There

"Julia Boorstin has always been a meticulous journalist who quickly gets to the heart of the matter. Her reporting unpacks the industries that define our culture—technology, media and business—and what she does in When Women Lead is no exception. Her new book is a must-read, not only because it explores the commonalities that help women thrive in business, but also because she tells these stories in an actionable, insightful way. Businesses benefit when women thrive, and this book will help all leaders—men, women, everyone—build more successful, inclusive organizations." —Reid Hoffman, co-founder of LinkedIn and partner at Greylock

“When Women Lead is a delightful read, and frankly a tonic -- one that so many of us need right now. Boorstin tells stories that will make you smile and often pause to check out the business she's describing. Here's to the day when the traits of "women's leadership" she's describing will simply be "great leadership.” —Anne-Marie Slaughter, CEO, New America and bestselling author of Unfinished Business: Women Men Work Family

“Impeccably researched and beautifully written, Julia Boorstin's When Women Lead lays out a roadmap for leadership success. Packed with revelatory insights and cogent analysis, it is essential reading for men as well as women in today's complex world.” —Joanne Lipman, bestselling author of That's What She Said

About the Author

Julia Boorstin is CNBC’s Senior Media & Tech correspondent based at the network’s Los Angeles bureau, where she reports and conducts CEO interviews across CNBC programming, and plays a key role on CNBC’s bicoastal tech-focused program TechCheck, delivering reporting, analysis, and interviews around streaming, social, and the convergence of media and technology. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned...The Future of TV” and helped launch CNBC’s “Closing the Gap” initiative, covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. Before joining CNBC, Boorstin was a writer and reporter at Fortune magazine, as well as a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News. She graduated with honors from Princeton University with a BA in history. She was also an editor of The Daily Princetonian. She lives in Los Angeles with her husband, her two sons, and their two cats.

Product details

  • Publisher ‏ : ‎ Avid Reader Press / Simon & Schuster (October 11, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1982168218
  • ISBN-13 ‏ : ‎ 978-1982168216
  • Item Weight ‏ : ‎ 1.3 pounds
  • Dimensions ‏ : ‎ 6 x 1.3 x 9 inches
  • Customer Reviews:
    4.5 out of 5 stars 149

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Julia Boorstin

Julia Boorstin

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Julia Boorstin is CNBC’s Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. She also plays a central role on CNBC’s bicoastal tech-focused program “TechCheck” delivering reporting, analysis, and CEO interviews with a focus on social media and the intersection of media and technology. In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy and challenging companies in established industries. She also helped launch the network’s ‘Closing the Gap’ initiative covering the people and companies closing gender and diversity gaps. A graduate of Princeton University, she has been a reporter for Fortune magazine, as well as a contributor to CNN and CNN Headline News. She also was an intern for Vice President Gore’s domestic policy office. She lives in Los Angeles with her husband and two sons. WHEN WOMEN LEAD is her first book.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
149 global ratings
Must read for for all (women, fathers, husbands and more)
5 Stars
Must read for for all (women, fathers, husbands and more)
What’s amazing about this book is that it deep dives not just into the why but the how. How these leaders navigate, adapt and take into account viewpoints other than their own in order to maximize the impact and output of their organizations. As a father of two young women I found myself reading and nodding a lot and also questioning some of how I have been mentoring my daughters. Qualities that didn’t “seem leadership-y” to me at first I now see as their superpowers. My prediction - the title of this book will eventually have to be changed to “How to Lead” as it clearly lays out the foundations of 21st century leadership. From high school students toMBAs, to managers and CEOs - this is a modern classic in the leadership cannon.
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Top reviews from the United States

Laura Brandenburg
5.0 out of 5 stars Deep, readable, and insightful
Reviewed in the United States on May 12, 2023
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I put off starting this book for months because it just seemed daunting for some reason. But once I got started, I nearly couldn't put it down. Julie combines highly engaging stories of real women leading real companies, with deep research and powerful insights.

What I found most empowering about this book was how the typical data points you here about the lack of women leaders at the highest levels, lack of funding for women-led companies, and all the other challenges and biases women face as leaders in a patriarchal culture are literally turned on their head so we can see them as opportunities. It's BECAUSE of, not just in SPITE of, the unique challenges that women face that they are able to create successful companies. They lead in different ways, and those ways work.

I left this book more inspired to be myself as a leader and lean into my unique capabilities and perspectives.

I also really appreciated the perspective Julie brought about how media attention to the "outliers" when it comes to accomplishments from women and people with any other marginalized identity actually reinforces bias by positioning these wins as atypical instead of normal. And also the double-bind of being a successful leader from any marginalized community, as there are more pressures on your time to not just do the work you are doing, but also talk about that work for research, media, and inspirational purposes.
2 people found this helpful
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JWSJr
5.0 out of 5 stars A must-read for women-- and men
Reviewed in the United States on October 12, 2022
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Julia Boorstin's new book, "When Women Lead," is her first-- and it's a stunner! Ostensibly a report on the achievements of some of the world's most prominent businesswomen-- and a how-to guide for others-- the book is much more than that. "When Women Lead" is a cultural landmark of the highest order, a book that will be the standard against which all others will be judged. A former writer for "Fortune" magazine and an on-air correspondent for CNBC, Boorstin has crafted a book both deeply researched and beautifully written. Focusing on the many obstacles faced by female entrepreneurs, she is at her best in analyzing her subjects' strategies to overcome all obstacles, providing a guide to success for all ambitious "outsiders." Using startling interviews with everyone from investment banker Sallie Krawcheck to actress/entrepreneur Reese Witherspoon, Boorstin melds touching personal stories with business decisions to show how female "vulnerabilities" can be game-winning assets. "When Women Lead" is that rarest of business books-- a can't-put-it-down page-turner, one that is truly inspirational. JWSJr
9 people found this helpful
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HMC
5.0 out of 5 stars I think this will be an important book
Reviewed in the United States on October 15, 2022
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“When Women Lead” shows how women create, fund and run their own companies on the large corporate stage, playing to their strengths, and overcoming the obstacles that they face in a male-dominated world of venture capital. I found it kind of fun to read the stories of how smart women maneuvered cleverly in these minefields . “Empowering” is an overused word, but it nicely describes this intelligent, well documented and very readable book. Ms. Boorstin’s clout as a successful business reporter seems to have given her entrée to those successful women who have beaten the odds and her interviews are plain spoken and revealing. To apply another overused word, I found it “inspirational.”
2 people found this helpful
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B2BPlanner
4.0 out of 5 stars Good premise but Julia tries too hard
Reviewed in the United States on January 13, 2023
I absolutely agree with the author that women are at a disadvantage in many business and the VC example surprised me, but is valid. I also support the premise that women are better in challenging situations and their management more productive.

But .. this book is rife with name dropping, restating the premise ad nauseum, and is twice as long as it needs to be. But I plowed through it all.
Would not pass this book on to a friend.
Art H
One person found this helpful
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Lieve
5.0 out of 5 stars Inspiring way of reframing leadership
Reviewed in the United States on March 31, 2024
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As a woman, when I think about women leaders in my personal life, inspire me, it is often hard to imagine a good role model. I’m so grateful for Julia pulling this book together in order to enrich my mind and inspire what a truly authentic, feminine leadership style can look like. I must read for women in business!
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SD
5.0 out of 5 stars An important book for all to read
Reviewed in the United States on November 3, 2022
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This is a must read book for both women and men about a topic that doesn’t get enough attention - the advantages of females in leadership positions. Julia offers deep insights from some of the top female business leaders who share their stories about defying the odds. It’s heavily researched with data showing just how big the gender gap is and how companies with more diversity actually perform better. A must read for not only those in the corporate world - but anyone interested in hearing the facts behind the advantages of diversity.
One person found this helpful
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Joshua N. Lambert
5.0 out of 5 stars Brilliantly reported and written, with crucial lessons for all of us.
Reviewed in the United States on October 12, 2022
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Anyone who wants a more equitable and more profitable future should read this insightful book. Unsparing in what it reveals about the challenges women have faced in the media and other industries, it offers a practical sense of what will be necessary to finally overcome discrimination against women. The reporting is extraordinary, and the writing is funny, detailed, and evocative. I loved every page of it.
One person found this helpful
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Ellie Knaus
5.0 out of 5 stars Game-Changer
Reviewed in the United States on October 11, 2022
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When Women Lead has inspired me to step up. I highly recommend this book. I'll admit I'm not a CNBC viewer. (I was a theater major at a liberal arts school, and the closest I've gotten to finance or the venture capitalism world was dating an Amherst lacrosse player and binge-watching Succession.) In When Women Lead, Boorstin shares research and interviews with 60+ diverse female leaders in a compelling and clear-cut way. She breaks it down for me *and doesn't talk down to me. Thanks to this book and Boorstin's voice, I have a better understanding of the challenges female leaders face in this topsy turvy world and more confidence in my own abilities. Five stars.
6 people found this helpful
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Top reviews from other countries

Charlene Marie
5.0 out of 5 stars Gifted
Reviewed in Canada on November 1, 2022
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Bought as part of a bday gift for a tech cookie friend.
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