This Questionnaire is prepared to gather data on consumer behavior during the Black Friday sale. The questionnaire includes questions related to the factors influencing consumer purchasing decisions, the effectiveness of different marketing strategies, and the impact of pricing and promotions on purchasing behavior. The project aims to analyze the factors that impact consumer behavior during the Black Friday sale and how different apparel industries and stores use this sale to gain a large number of sales. The methodology involves the use of primary and secondary data, with a focus on analyzing the traits of consumer behavior during the Black Friday sale.