Online talk (Zoom)

With Liesbeth Aerts (Infopunt Proefdieronderzoek, BE.SciComm) and Matthias Meersschaert (Belgian Climate Centre)

Ever felt the struggle of finding the delicate balance between effectively communicating about sensitive or loaded topics while maintaining a nuanced approach? In this webinar, Liesbeth Aerts (Infopunt Proefdieronderzoek, Information Point on Animal Research) and Matthias Meersschaert (Belgian Climate Centre) will share their expertise and experience in effectively communicating about topics like climate change or the use of animals in research. Through an interactive discussion, they will explore the pressures and hesitations scientists face in communicating effectively about similar delicate subjects, identify common communication pitfalls, and share strategies to overcome these challenges and enhance engagement!
Register for this lunch talk

Liesbeth Aerts

Infopunt Proefdieronderzoek - BE.SciComm

Liesbeth Aerts is a freelance research communicator, helping busy scientists to present their ideas and results in a clear and engaging manner. Over the years, she has been outspoken on the controversial topic of animal research. She co-founded ‘Infopunt Proefdieronderzoek’ a collective that aims to facilitate understanding and informed conversations on the use of animals in research.

Matthias Meersschaert

Belgian Climate Centre

Matthias Meersschaert holds a Master's degree in Philosophy and postgraduate degrees in Macro-Economics and Communication. His expertise in effectively communicating sensitive topics became clear during his previous role where he advocated for nuclear technology. In 2023, he joined the Belgian Climate Centre, where he combines this prior experience with his keen interest in climate, energy, innovation, and sustainability. In his current role, he oversees all communication activities at the Belgian Climate Centre. He faces challenges such as addressing climate change deniers, eco-anxiety, and effectively conveying a concerning message while striving to maintain a positive and hopeful tone.

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