๐ช๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐ป๐? (and 3 actionable steps you can do) I had a great chat with anh David L. - a Digital Transformation expert. He has vast experience in Digital Transformation across various industries,ย and how to succeed in a big and mature market like the US. During our chat, he shared invaluable insights ofย - how to sell without relying on tips and tricks. - what Digital Transformation actually is,ย - what sets a great consultant apart, Let me break it down for you: 1. ๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป (๐๐ซ) ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐? Most think DX = using tech and digital solutions in daily life Actually, it's just a part of it. Digital Transformation requires a synchronized transformation in every aspect like HR, Marketing, Operations, Sales, and Culture & Leadership. A company wants to digitize their legacy knowledge base.ย They buy an app and ask everyone to use it. Even think "we just transformed digitally". But employees do not understand why they should change. And they don't use it because "the old way still works".ย Result? Money wasted, and no one uses anything. 2. ๐ช๐ต๐ฎ๐ ๐๐ฒ๐๐ ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐๐ซ ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐ป๐ ๐ฎ๐ฝ๐ฎ๐ฟ๐? Anh David asked me to do a quick exercise like this. Imagine you're a football coach. You have a decent team.ย Now they're losing. No one is injured or skips training.ย How do you find the problems? Turns out, the team is in the tournament for too long.ย Players don't see their family and loved ones often.ย They get homesick and their mental health is affected. Great digital transformation consultants can address the unknown and dig deep to find the root causes (5 Whys technique can be a good start) 3 actionable steps to set you apart: 1. map the customer journey and understand their touch points of good/bad experience. 2. map and understand the ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟโ๐ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ journey and its impact to the customer. 3. know what and how your solutions will generate more and new revenue streams for your client. 3. ๐๐ผ๐ ๐๐ผ ๐๐ฒ๐น๐น ๐๐ถ๐๐ต๐ผ๐๐ ๐ฟ๐ฒ๐น๐๐ถ๐ป๐ด ๐ผ๐ป ๐๐ถ๐ฝ๐ ๐ฎ๐ป๐ฑ ๐๐ฟ๐ถ๐ฐ๐ธ๐. It's all about understanding your customers. Sounds obvious, but it's often overlooked. Let's say you sell SUV cars. 7-seater, ones for big families.ย Your buyers are moms with kids. How do you sell to them? If you focus onย - how the car looks,ย - how fast it can run,ย - the technology it offers, You probably lose your customers. To sell, you have to know what matters to them.ย Moms drive their kids to places, and they love their kids. Their childen' safety is the most important priority. See the differences? p/s: whatโs your favorite takeaway?ย
Such a great chat! Thanks for sharing w us Minh
Talent Advisor I Talent Management I Operations Director I Business Solutions Advisor
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