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Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All Hardcover – 13 Oct. 2011

English edition by Jim Collins (Autor), Morten T. Hansen (Autor)
4.6 4.6 out of 5 stars 1,575 ratings
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THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

THE NEW STUDY
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

THE NEW FINDINGS
The study results were full of provocative surprises. Such as:
* The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
* Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
* Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed.
* The great companies changed less in reaction to a radically changing world than the comparison companies.

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe. Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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  1. Book 5 of 6
    Good to Great
  2. Print length
    320 pages
  3. Language
    English
  4. Publisher
    Random House Business
  5. Publication date
    13 Oct. 2011
  6. Dimensions
    16.1 x 3 x 23.9 cm
  7. ISBN-10
    1847940889
  8. ISBN-13
    978-1847940889
  9. See all details
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Review

Jim Collins ... is the most influential management thinker alive ― Fortune

For this guru, no question is too big ― New York Times

A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises ― Financial Times

Jim Collins has built a reputation as something of a myth buster ... This book is recommended ― Financial World

“Luck is not a strategy” the authors conclude. What determines any organization’s success is how it prepares for both good and bad luck. They call this getting a “positive return” on luck and, if Good to Great’s four million-plus sales are anything to go by, this idea will be embedded in corporate speak before you know it -- Philip Delves Broughton, author of What They Teach you At Harvard Business School ― Management Today

About the Author

Jim Collins is a student of companies – great ones, good ones, weak ones, failed ones – from young start-ups to venerable sesquicentenarians. The author of the national bestseller Good to Great and co-author of Built to Last, he serves as a teacher to leaders throughout the corporate and social sectors. His most recent book is Great by Choice, a look at why some companies thrive in uncertain times. His work has been featured in Fortune, Business Week, The Economist, USA Today, and Harvard Business Review. You can find more information about Jim and his work at his e-teaching site, www.jimcollins.com.

Product details

  • Publisher ‏ : ‎ Random House Business (13 Oct. 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1847940889
  • ISBN-13 ‏ : ‎ 978-1847940889
  • Dimensions ‏ : ‎ 16.1 x 3 x 23.9 cm
  • Customer reviews:
    4.6 4.6 out of 5 stars 1,575 ratings

About the authors

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  1. Morten T. Hansen

    Morten T. Hansen

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    Morten T. Hansen is a management professor at the University of California, Berkeley (School of Information). Formerly a professor at the Harvard Business School and INSEAD (France), he holds a Ph.D. from the Graduate School of Business at Stanford University, where he was a Fulbright scholar and received the Jaedicke award. Morten Hansen has also been a management consultant with the Boston Consulting Group in London, Stockholm and San Francisco. His award-winning research has been published in leading academic journals, and he has published several best-selling articles in the Harvard Business Review. He is ranked among the top 50 management thinkers worldwide by Thinkers50.

    See more on the author's page
  2. James C. Collins

    James C. Collins

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    Full content visible, double tap to read brief content.

    Jim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter century in rigorous research, he has authored or coauthored a series of books that have sold in total more than 10 million copies worldwide. They include Good to Great, the #1 bestseller, which examines why some companies make the leap and others don’t; the enduring classic Built to Last, which discovers why some companies remain visionary for generations; How the Mighty Fall, which delves into how once-great companies can self-destruct; and Great by Choice, which uncovers the leadership behaviors for thriving in chaos and uncertainty. Jim has also published two monographs that extend the ideas in his primary books: Good to Great and the Social Sectors and Turning the Flywheel.

    His most recent publication is BE 2.0 (Beyond Entrepreneurship 2.0), an ambitious upgrade of his very first book; it returns Jim to his original focus on small, entrepreneurial companies and honors his coauthor and mentor Bill Lazier.

    Driven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado, where he conducts research and engages with CEOs and senior-leadership teams.

    In addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits. In 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point.

    Jim holds a bachelor's degree in mathematical sciences and an MBA from Stanford University, and honorary doctoral degrees from the University of Colorado and the Peter F. Drucker Graduate School of Management at Claremont Graduate University. In 2017, Forbes selected Jim as one of the 100 Greatest Living Business Minds.

    See more on the author's page
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1 out of 5 stars
Don't buy the paperback edition
I bought the paperback edition in August 2020 and it is full of print errors.After page 50 there are pages missing or some pages printed multiple times (see photos).Never seen anything like that.First 50 pages were a good read, but I can not judge the content beyond that ¯\_(ツ)_/¯
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Top reviews from Germany

  • Christoph Richter
    5.0 out of 5 stars Fantastic insights!
    Reviewed in Germany on 4 May 2020
    Verified Purchase
    This book has some fantastic business insights, and is based on great research instead of personal opinion. Totally recommended.
    One person found this helpful
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  • Eduard Falkenreck
    5.0 out of 5 stars Lernen Sie von wirklich nachhaltig erfolgreichen Unternehmen
    Reviewed in Germany on 27 December 2011
    Verified Purchase
    Das Buch bestärkt bestehende Annahmen und Erkenntnisse, warum einige der großen Konzerne so erfolgreich sind.
    Es fördert jedoch ebenso überraschende und unerwarterte Erkenntnisse und Aussagen zu Tage, wie erfolgreiche Unternehmen und Unternehmer agieren. Ein Leseempfehlung.
    3 people found this helpful
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  • stetch
    4.0 out of 5 stars Interessante empirische Studie
    Reviewed in Germany on 17 April 2012
    Verified Purchase
    Das Buch ist das Ergebnis einer umfangreichen empirischen Studie, um den Erfolg und Mißerfolg ausgewählter Unternehmen in den letzten Jahren erklären zu können. Da der gewählte Auswertungszeitraum weit gesteckt ist und die Selektionskriterien für diese Unternehmen genau erklärt sind, geht der Erklärungsansatz über rein subjektiv ausgewählte Erfolgsfaktoren hinaus. Das Buch ist interessant geschrieben und macht Spaß, es zu lesen.
    5 people found this helpful
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  • Tobi
    3.0 out of 5 stars Inhalt phantastisch, aber Hard-Cover beinhaltet Druckfehler
    Reviewed in Germany on 17 July 2021
    Verified Purchase
    Habe mir das Buch gekauft, da ich auch schon "From Good to Great" vom gleichen Author gelesen habe. Super Inhalt, allerdings sind in der Hard-Cover-Version die Seiten teilweise in falscher Reihenfolge gedruckt, was das Lesen unmöglich macht. Auch bei Rücksendung und einer erneuten Zusendung das gleiche.
    Fazit: Lieber als Ebook irgendwo anders kaufen oder auf eine neue Ausgabe warten. Sehr schade und ich verstehe nicht, wieso Fehldrücke nicht direkt aus dem Sortiment genommen werden. Nach den Rezensionen zu urteilen, bin ich ja nicht der einzige, bei dem das passiert ist.
    One person found this helpful
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  • Snic
    3.0 out of 5 stars Interesting content, but the printing is frustrating
    Reviewed in Germany on 5 March 2020
    Verified Purchase
    The content is interesting but the printed book I got was almost unreadable from chapters 3-5. pages are simply missing and instead you have twice or even thrice the same page. This does not allow a proper understanding
    2 people found this helpful
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  • N.M.
    1.0 out of 5 stars Don't buy the paperback edition
    Reviewed in Germany on 28 August 2020
    Verified Purchase
    I bought the paperback edition in August 2020 and it is full of print errors.
    After page 50 there are pages missing or some pages printed multiple times (see photos).
    Never seen anything like that.

    First 50 pages were a good read, but I can not judge the content beyond that ¯\_(ツ)_/¯
    Customer image
    N.M.
    1.0 out of 5 stars
    Don't buy the paperback edition

    Reviewed in Germany on 28 August 2020
    I bought the paperback edition in August 2020 and it is full of print errors.
    After page 50 there are pages missing or some pages printed multiple times (see photos).
    Never seen anything like that.

    First 50 pages were a good read, but I can not judge the content beyond that ¯\_(ツ)_/¯
    Images in this review
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    3 people found this helpful
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  • Justus
    4.0 out of 5 stars Kurzweilig
    Reviewed in Germany on 14 September 2014
    Wenn man genauer wissen möchte, was die in Krisenzeiten erfolgreichen Unternehmen anders bzw. besser gemacht haben, als die vergleichbaren Unternehmen derselben Branche, der sollte dieses Buch lesen.
    Es ist quasi eine retrospektive Analyse dessen, was in den Unternehmen stattgefunden hat, wenn die Krise in Sichtweise kam. Während die meisten Unternehmen den kennzahlengetriebenen Vorgaben von Unternehmensberatungen folgten und kleine Verluste als großen Erfolg feierten, begann bei wenigen Firmen ein Höhenflug, der auch nach der Krise weiter ging. Diese Erfolgsunternehmen sind namentlich genannt und was sie zum Erfolg gebracht steht in "Great by Choice"
    One person found this helpful
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  • Christopher Garratt
    5.0 out of 5 stars cc
    Reviewed in Germany on 29 June 2019
    Verified Purchase
    Good value delivered promptly
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Top reviews from other countries

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  • Alberto Junior
    1.0 out of 5 stars Ruim porque tentei cancelar porque comprei uma edição em inglês por enganos e não consegui
    Reviewed in Brazil on 29 November 2023
    Verified Purchase
    Negativa, tentei efetuar o cancelamento pois comprei um edição em inglês e não percebi quando me atentei, pôr várias vez tentei cancelar, mas não consegui por isso minha insatisfação.
    Report
  • Suzie Beaudoin
    5.0 out of 5 stars Am a Fan!
    Reviewed in Canada on 24 July 2023
    Verified Purchase
    Do read this book along with the others od the same series. Must have.
    Report
  • A great reader
    5.0 out of 5 stars A must read for every enterprenur and investor
    Reviewed in India on 12 February 2019
    Verified Purchase
    Amazing book...I think this book shows how to be patient and slowly moving ahead with the goal of the company and always prepare for the worst and good things will take care of it self while running a company.this book shows a deep research and I don't understand why it got only 4.5 stars while it is surely worth 5 stars atleast for me.infact more than that. Jim Collins has contributed greatly by doing great research of data and why things occur on basis of that data has also been shown by him every now and than .I also read his other book good to great which was pretty amazing as well.
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  • Cliente de Amazon
    5.0 out of 5 stars Exlcente libro
    Reviewed in Mexico on 19 April 2017
    Verified Purchase
    Me interesó mucho el tema, quizá que esté disponible el título en español ayudará a que más personas lo aprovechará.
    Report
  • LARS THIEL-LARDON
    5.0 out of 5 stars Learning from others are the cheapest lessons
    Reviewed in Australia on 8 February 2025
    Verified Purchase
    A typical Jim Collins book. Well written and well researched. Thank you. Some very good lessons to learn from.
    Report