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THE BRIEF
IN THE RUN UP TO THE HUNGER GAMES: THE BALLAD OF SONGBIRDS AND SNAKES, LIONSGATE BRIEFED PRELUDE TO CREATE AN INNOVATIVE CAMPAIGN THAT WOULD DISRUPT TIKTOK AND INTRODUCE A NEW GENERATION OF FANS TO THE FRANCHISE,
WORKING 3 MONTHS OUT FROM RELEASE WITH LIMITED MATERIALS AT OUR DISPOSAL, WE PRODUCED AN ORIGINAL PAID TIKTOK CAMPAIGN THAT WAS DESIGNED TO FEEL COMPLETELY AUTHENTIC TO THE PLATFORM.
THE RESULTS
OUR CREATIVES WERE REWARDED WITH THE BEST PERFORMING ASSETS IN THE UK & IRE PAID MEDIA CAMPAIGN AND FEATURED IN TIKTOK’S TOP PERFORMING ADS OF NOVEMBER, WITH A TOP 1% CLICK THROUGH RATING.
A HUGE WIN FOR PRELUDE AND AN EXCITING MAJOR CAMPAIGN WITH LIONSGATE!
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