British Brands Group’s Post

The IPA Effectiveness Awards have turned effectiveness into the global language of marketing. Acclaimed across the world for their rigour, winning an Effectiveness Award opens doors, builds brands, launches careers, grows budgets, attracts talent and advances knowledge. Multiple gold winner Tom Roach shared his personal view with WARC on the huge value of the awards and showcases the top 20 most popular IPA cases on WARC since 2021 including: Cadbury, Baileys, McDonald's, Gordon's Gin, KFC, Guinness, Heineken, Heinz and Tango. Explore these case studies and more via the link below. #Marketing #BrandMarketing #MarketingEffectiveness

Morrisons is set to install thousands of #AI-powered cameras across its UK stores by the end of the year, after trials found they boosted availability and increased staff efficiency. The cameras and AI technology are able to provide real-time on-shelf data and automatically direct staff to where stocks are running low. Focal Systems says its technology has the capability to automate all decision-making in store, from merchandising, ordering and pricing to staffing and task management.

Regular GSCOP #training is recommended for suppliers to sustain a strong skill and knowledge base to negotiate and trade effectively, particularly with prevailing cost price pressures. Our next #GSCOP course on 11 July near #Windsor is ideal for anyone who wants to refresh and hone skills or for any new starters. The course includes: ➡️ The Groceries Supply Code of Practice (GSCOP) and why it was introduced ➡️ What GSCOP does and does not cover ➡️ Its implications for day-to-day trading relationships ➡️ The role of the Groceries Code Adjudicator (GCA) ➡️ Recent developments, including CPI ‘Golden Rules’ and Amazon designation ➡️ The options available and how to safeguard against unfair trading practices ➡️ The GCA Golden Rules Reserve your place now: https://lnkd.in/dMqGGR3T

Bain & Company have released a report talking about the need to reset the growth agenda. With no further room for price increases, companies need to re-shape their businesses to deliver profitable, volume-driven growth. The report explores the connection between profitable growth and positive stakeholder impact, and looks ahead to the most pressing issues that will shape FMCG strategic agendas in 2024 and beyond. Read in full here: https://lnkd.in/gBQ_ryyY #ConsumerInsight #FMCG #groceryIndustry #BrandBuilding

We love this ❤️ It might be the best thing since sliced bread – sorry. In fact, that’s almost all that needs to be said. The use of celebs/famous actors in ads has a chequered past. The key is to magnify the things they are famous for, not just cast them because they are available. Direct Line and Harvey Keitel is a great example, and this works because it is full on Samuel L. and he is amazing at it. The joke is well made, nice baking executive, gets Hollywood A-lister to play him in ad to give it some added chutzpah. The way it’s shot, a fast-paced journey through the multiple reasons why all bread is NOT the same, is equally clever. It supplies all the reasons to believe that Warburtons is not the same as the own label products that are stealing its identity. Again, using SLJ might have been an excuse to miss out on these rational product difference, but heck, no... it’s the whole point of the ad. All this whilst still being very funny. Brilliant and we believe this commitment by brands to magnify their differences – with confidence - works. https://lnkd.in/eRFTT4RH #WhatBrandsDo #BrandBuilding #Advertising

Brand marketing needs to be back on the agenda - as consumers adopt AI tools to simplify their tasks, brands need to train both humans and AI to think of them before the alternatives. Read More: https://lnkd.in/eKK3qQHJ #AI #MentalAvailability #BrandGrowth #Marketing

Almost half of large UK businesses are looking to innovation to drive growth in the next 12 months, suggests data from YouGov. Launching new products and services is listed as among the most popular means for driving growth this year, with 45% of large businesses indicating they’ll be investing in it over the next year, according to a poll of more than a 1,000 decision makers. Last month, Coca-Cola CEO James Quincey described innovation as a “competitive advantage” for the business and Nike’s CFO Matt Friend linked innovation directly to pricing power earlier this month and said that “newness” was crucial in driving growth for the brand. Read more: https://lnkd.in/eWc53Uaf #Innovation #BrandGrowth

This summer we are running a rare in-person #GSCOP course in #Windsor on 11 July 2024. Feedback from previous participants has acknowledged that in-person training provides a more enriched, interactive and stronger training experience. Get a deeper learning experience by joining us for this in-person GSCOP full training course. Book now - https://lnkd.in/dMqGGR3T

Lord Offord of Garvel CVO has officially responded to Lord Clement-Jones following his intervention in the House of Lords recently at Report Stage of the Digital Markets Bill. The debate raised the prospect of private civil enforcement rights being granted to affected brand owners to deal with misleadingly similar 'parasitic' packaging designs. Public enforcers, the only ones with such powers at present, have only enforced once in the past fifteen years. The letter clarifies that Part 3 of the Bill strengthens the court-based civil enforcement regime for breaches of specified consumer protection legislation (including Part 4, Chapter 1 of the Bill that continues to ban the promotion of imitation products), notably through the introduction of monetary penalties of up to 10% of global turnover. This is a considerable enhancement from the existing position where enforcement orders have focused predominantly on securing future conduct rather than sanctioning past infringements. Lord Offord also highlighted the new CMA direct enforcement regime introduced by the Bill which he stated will increase the efficiency of enforcement and should therefore enable the CMA to increase both the speed and volume of cases. The government is confident that these reforms will materially improve the volume and effectiveness of civil enforcement activity. #ParasiticCopying

Thanks for sharing Sarah Savage (Hepworth) and Dr. Oetker. Great endorsement for the British Brands Group and their amazing work. Every UK #brand business, large and small, should engage with the Group. No one else is doing the work they do... and it's important!