Meraki Sport & Entertainment and Sisters In Sweat announce a long-term strategic partnership

The partnership with the fully integrated sports marketing and consulting firm is anchored on significantly scaling the community, through pan-India events and experiences.

Meraki Sport & Entertainment and Sisters In Sweat (SIS) announce a long-term strategic partnership to empower women through – sport, fitness and wellness.

Established in 2017 by Swetha Subbiah and Tanvie Hans, SIS, is India’s sport and wellness community made exclusively for women. With an active community size of over 15K, the core focus at SIS is to reduce physical inactivity among women.

While SIS is currently present in Mumbai and Bengaluru, the partnership with the fully integrated sports marketing and consulting firm is anchored on significantly scaling the community, through pan-India events and experiences.

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Swetha Subbiah, co-founder SIS said, “We are excited to embark on the next phase of our journey in partnership with Meraki. Given their expertise in engaging and enhancing communities, we are confident of expanding our reach and inspiring more women to embrace the joy of fitness. We are a community of empowered women, creating communities to empower women, through sport, fitness and wellness and our joint common vision is to systemically break societal and cultural barriers that restrict the participation of women in many forms of physical activity."

Commenting on the partnership, Sharba Tasneem, Head – Talent and Key Accounts, Meraki Sport & Entertainment said, “It’s an absolute privilege to partner with SIS and create events and experiences that strengthen social connections and enhance physical and psychological wellbeing amongst women. With women driving 70-80% of all consumer purchasing decisions, our core focus will also be to elevate the proposition, allowing brands, an uncluttered opportunity to engage with a relevant demographic.”