Marketing for Designers with Masha Koyen Masha Koyen

The above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it. 

What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing else, you’ll want to tune into this episode for sure!

There are five elements that I, as a professional messaging strategist and a copywriter for interior designers, consider to be absolutely must-haves on a website.

In this episode, you’ll learn:


What is “above-the-fold” and why it’s important
The 4 essential elements for your above-the-fold portion of the homepage
Examples of what an impactful call to action sounds like
The 5th essential element is not a WHAT you should include above-the-fold, but HOW
More interior design examples of an effective above-the-fold 


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Need help with your interior design website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers. 

Masha has a signature framework for writing brand-elevating and data-driven website copy, leveraging audience insights that she collects through YOUR client interviews. 

The result? Copy that resonates deeply, emotionally, with your dream clients.

Connect with Masha:


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Book a call with Masha
Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY

If you're still sitting on the sidelines of using AI, and specifically ChatGPT because you're not sure how or think it's just tech hype, you’ll want to listen to today's episode.

I'm going to be diving into the practical, super cool ways that interior designers like you can use AI to not only write better but also deeply connect with your ideal clients. 

I’m sharing 16 ways you can use ChatGPT in your interior design business. And I’ll break it down how to do that.

What you'll learn in this episode:

Here's a quick rundown of what we’re unpacking today—just enough to get you hooked, but you’ll need to listen to the full episode for the complete toolkit:


Getting to know your ideal clients using AI: Learn how to use AI to run focus groups that will tell you exactly what your clients want. It’s just one way to get inside your ideal clients’ heads. Imagine sitting in the room of ideal clients and having the opportunity to ask them questions about what motivates them, how do they make decisions, and what they like to do in their free time. More about this inside the episode…




Crafting hooks: I'll show you how AI can help you come up with catchy intros for your social media captions or emails.



Content ideation and brainstorming: Need blog or newsletter ideas? ChatGPT can help with that.



Need to name something? Like a service offer or a process? Tune in. I’ll even share exactly how I used ChatGPT to help one interior designer name the steps in her process.

Not liking how your voice sounds on your website? Tweak it using AI. I’ll show you how to adjust your writing style to match top-design magazines or even mimic celebrities.



Rewriting for your audience: Get tips on shifting the focus of your content to better target your readers.


These are just a few of the ways I use AI in my business and how you can use it in your interior design business. There’s lots more during this episode!

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:


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>> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

If your interior design portfolio currently feels like nothing more than a beautifully curated collection of images, you are not alone. Most interior designers out there under-utilize their portfolio in their marketing. 

And many designers are struggling to come up with what to post in their marketing. 

But what if I told you, that your project portfolio can become the magnet that not only showcases your work, style, and creative skill but also can pull in your ideal clients? And…it can become the foundation of your marketing. Meaning…it’ll give you content, lots of it, to post in your marketing. 

My guest in this episode, Teresa Schlup, website designer, brand strategist, and the founder and owner of Caffeine Creative, is chatting with me about how to put your interior design portfolio at the center of your marketing. She’ll share how one well-crafted interior design project page can create a whole foundation of your marketing strategy for an entire month of content.

In this episode you’ll learn:


How to elevate your portfolio from a static display of work to a storytelling powerhouse that narrates the journey behind each project, creating a deeper connection with potential clients.


Harnessing SEO to optimize your portfolio for search engines, ensuring that your work is found by those who are actively seeking your specific design expertise.


How well throughout case studies can highlight your problem-solving prowess, showcasing your value and distinguishing you from the competition.


To turn a single project into multiple pieces of content, like blogs, social media posts, emails, and more, keeping your marketing fresh and engaging.


To repurpose portfolio content effectively, ensuring a consistent presence online and maximizing every opportunity to showcase your work.



Connect with Teresa


Website



Tune in for my conversation with Teresa.

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Need help with your website copy? 

Connect with Masha Koyen, the host of the Marketing for Designers podcast, Messaging Strategist, Website Copywriter for interior designers, and the founder of Content Vertical, a copywriting agency for the home industry:


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Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer.

While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show up in the eyes of your clients.

What you’ll learn in today’s episode:


The difference between messaging, copy and content


The WHY, WHAT, and the HOW of your brand


Why articulating your messaging strategy is critical and how it’s different from copy and content


How copy or copywriting for your interior design website can help establish a deeper emotional connection with your audience


How copy and messaging is NOT the same thing


What are the different types of content interior designers can use to start a conversation with their audience


The role of content in interior design marketing


Real-world examples: I’ll share examples of how interior designers can effectively use messaging, copy, and content to differentiate themselves in a crowded market and connect authentically with their audience



Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:


Masha’s Instagram


Masha’s Website


Book a call with Masha



Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Welcome to the future, where AI is no longer just a just a buzzword but your very real competitive advantage for your interior design business. 

In this episode, I’m chatting with Jenna Gaidusek to guide you through the world of AI and how you can use it, making what may seem complex utterly approachable and beneficial for your business. 

Jenna shares her journey, showcasing how AI can not only streamline your marketing efforts but also bring a new level of engagement and creativity to your work, how you show up and how your audience perceives you.

In this episode you’ll learn:

>> Innovative Marketing Solutions: we’ll talk about how AI has transformed Jenna’s marketing approach, offering actionable strategies for interior designers to create engaging content and optimize their social media impact.

>> Efficiency Through Customization: you’ll see the power of customizing AI tools to fit your unique business needs, boosting efficiency and freeing up valuable time for creative things.

>> Real-World Success with AI: Jenna will share her experiences with AI-driven marketing, highlighting the positive impacts on visibility and client acquisition.

>> Ease Into AI: For those completely new to AI or beginner-level AI, Jenna provides actionable advice on integrating AI into your business, starting with small, manageable projects to build familiarity and confidence.

>> AI-Enhanced Outsourcing: What now?! Yeah, Jenna uses AI to enhance outsourcing strategies, streamlining her business operations while focusing on growth and creative innovation.

Connect with Jenna Gaidusek

>> Instagram

>> Website

Tune in for my conversation with Jenna.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Masha’s Instagram

Masha’s Website

Book a call with Masha

Get Masha’s emails⁠ >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

Great website design goes beyond the beautiful aesthetic. To convert visitors on your website, you need a deep understanding of psychological principles (a.k.a. how do they behave online, what information are they looking for, how they make decisions, what do they pay attention to, etc). My guest to talk about all that is Patricia Alix-Villa, the owner of Fancy Girl Design Studio. 

In her role as a brand designer and website designer, Patricia is known for her ability to create visually stunning websites, but her real genius lies in her strategic application of psychological insights to foster engagement and inspire action from site visitors.

Patricia and I have worked on multiple projects together and today I get to chat with her on how she leverages the principles of psychology to get website visitors to take action on your website.

In this episode you’ll learn:


How the psychology of user behavior is relevant to web design and content  


How your website visitors interact with your messaging


How to display information on your core pages


What do your prospects look for when visiting your interior design website


Tips on effectively guiding your visitor's actions online



Connect with Patricia Alix-Villa


Instagram


Website



Tune in for my conversation with Patricia.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:


Masha’s Instagram


Masha’s Website


Book a call with Masha