How does consumer perception change over time and across contexts?

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Consumer perception is the process by which people interpret and respond to the stimuli they encounter in the marketplace. It influences how they recognize, evaluate, and choose products and services that satisfy their needs and wants. But consumer perception is not static or uniform. It changes over time and across contexts, depending on various factors that affect how consumers perceive and process information. In this article, we will explore some of these factors and how they shape consumer perception.