Shashi Matta’s Post

𝐀 𝐇𝐢𝐝𝐝𝐞𝐧 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧 𝐚𝐧𝐝 𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐢𝐨𝐧𝐞𝐞𝐫 𝐢𝐧 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐀𝐧𝐢𝐦𝐚𝐥 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧: 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐏𝐡𝐲𝐭𝐨𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐕𝐢𝐬𝐢𝐭 𝐢𝐧 𝐄𝐥𝐭𝐯𝐢𝐥𝐥𝐞 🌿🐄 This post was co-created by Shashi Matta and Maximilian Bauer Our gracious hosts at Phytobiotics GmbH, Dr. Hermann Roth (Founder and CEO) and Dr. Francesca Blasco (Global Director, Product Development and Innovation), warmly welcomed our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt, as part of the Germany Immersion of our MBA program. 🌟 Phytobitics is a leading German company specializing in the development, production, and distribution of innovative plant-based feed additives for animal nutrition. Founded in 1997 by Dr. Hermann Roth, the company has grown from a small startup to a globally recognized brand, with a presence in over 73 countries worldwide. 💪 3 key highlights from our visit- 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #1. A Pioneering Leader: Plant-based solutions for Animal nutrition 🌿 ➡ Phytobiotics provides sustainable, natural, and effective solutions to enhance animal health, improve feed efficiency, and reduce the environmental impact of livestock production. By replacing synthetic feed additives with natural alternatives, Phytobiotics helps farmers reduce their reliance on antibiotics, minimize the risk of antibiotic resistance, and improve the overall sustainability. 🔬 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #2. "Based-on-Science" Approach: Sustainable Innovation in Action💡 ➡ At the heart of Phytobiotics' success lies their laser-sharp focus on innovation and R&D. With 137 scientific contributions, strong university collaborations, and a dedicated team of scientists, veterinarians, and nutritionists, they live their motto: "...to offer sustainable, science-driven solutions and consulting services designed to increase the productivity of your business." 🌱 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #3. Happy People are More Innovative: The people dynamic at Phytobiotics and the playful, yet stunning (animal) art everywhere 😊🎨 ➡ The camaraderie and teamwork at Phytobiotics is palpable. Dr. Francesca Blasco, global head of innovation, and chief happiness officer rolled into one, embodies this spirit. Their 2023 global partner event, "Happiness, based on Science," showcased their commitment to creating a joyful, innovative workplace. ➡ The stunning, playful animal-themed art by 𝐄𝐥𝐞𝐧𝐚 𝐅𝐢𝐥𝐚𝐭𝐨𝐯-𝐑𝐨𝐭𝐡 adorning the walls and company materials is proof of this dynamic. You can't help but smile when greeted by large, artistic motifs asking, "Cow are you doing?" or "You're my Piggest friend.” 🐮🐷🐔 Thank you, Dr. Hermann Roth, Dr. Francesca Blasco, Murat Devlikamov, and Christian Munsch, for this insightful visit! Thank you, Oleksandra Kashkan, for the pictures. What are some organizations that are innovating sustainably? Share in the comments! 👇 Shape your Future. Be INNOVATION READY.

𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐊𝐏𝐌𝐆 𝐌𝐮𝐧𝐢𝐜𝐡 𝐯𝐢𝐬𝐢𝐭 🔍🌐 This post is co-created by Shashi Matta and Maximilian Bauer. Our incredible KPMG host and stalwart WFI alumnus Klaus-Ulrich Pfeiffer, and co-hosts Lisa Teresa Ertl, and Maximilian Schuh warmly welcomed our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt, as part of the 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐌𝐁𝐀 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. 🌟 KPMG, a global leader in professional services, is at the forefront of driving change and shaping the future of business. With a commitment to excellence, innovation, and integrity, KPMG is helping organizations navigate the complexities of the ever-evolving business landscape. 💪 Here are 3 key highlights from our visit to KPMG Region Süd: 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #1: Alumni Trailblazers: Inspiring the Next Generation of Business Leaders 🌟  ➡ Our proud alumnus and KPMG #partner Klaus-Ulrich Pfeiffer, head of the board of our alumni organization, 𝐈𝐍 𝐊𝐨𝐧𝐭𝐚𝐤𝐭, is a true trailblazer. We had the exclusive opportunity to tap into his wealth of knowledge on crucial topics he's encountered in the C-Suite, including post-pandemic changes, Germany's economic outlook, and global variations in #ESG reporting standards. His extraordinary insights left us inspired and eager to shape the future of business! 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #2: Mastering ESG Reporting: Unlocking a Sustainable Future 🌿  ➡ The immersive case study on ESG reporting and the Corporate Sustainability Reporting Directive (CSRD), masterfully facilitated by Lisa Teresa Ertl, Sandra Wetzke, Nina Heinz, Fabian Tigges, and Eike Elsner, provided an unparalleled deep dive into this critical global topic. Our students worked on the #case, engaging in thought-provoking discussions with the KPMG team and gaining practical insights 🔑 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #3: Redefining Work-Life Balance in Consulting: Shattering Stereotypes 💼🔍 ➡ The younger members of the KPMG team gave us a refreshing glimpse into the realities of work, life, and balance in the consulting world, challenging our stereotypes and showcasing the incredible culture at KPMG. A special shout-out to Fabian Tigges for his presentation on work and life at KPMG. It's clear that the supportive environment and fantastic colleagues make KPMG an awesome place to build a thriving #career. 🚀 We topped it all off with a superb Alumni Get-together at the Werksviertel in Munich, next door, and met some cool WFI alumni! Shout out to Pia Reichvilser, David Baus, Caroline Terhedebrügge, Kerstin Zirwes, Dr. Kathrin Hackenberg Thank you to Klaus-Ulrich Pfeiffer, and the entire KPMG Munich team for this memorable learning experience! 🙏 We'd love to hear your thoughts! How is your organization preparing for the future of business? Share in the comments below! 👇 Shape your Future. Be INNOVATION READY. 🚀

🌍 𝐏𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: 𝐎𝐮𝐫 𝐯𝐢𝐬𝐢𝐭 𝐭𝐨 𝐌𝐀𝐍 𝐄𝐧𝐞𝐫𝐠𝐲 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐮𝐠𝐬𝐛𝐮𝐫𝐠 🚢💡 This post is co-created by Shashi Matta and Maximilian Bauer Our MAN Energy Solutions hosts Bernd Eberwein and Alexandra Schuler welcomed our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt, as part of the 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐌𝐁𝐀 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. "We have the opportunity to decarbonize industries that are crucial for the world economy. That’s why we get out of bed every morning." - Dr. Uwe Lauber, CEO MAN Energy Solutions 🌟 MAN Energy Solutions, a global leader in marine propulsion and industrial engineering, is at the forefront of innovation. It operates at the heart of the global energy and transport sectors, engineering solutions that are pivotal in the movement of goods and people around the planet, manufacturing a range of products from marine engines and turbochargers to complete power plant solutions. From the world's first diesel engine to today's cutting-edge, data-driven solutions, MAN Energy Solutions continues to shape the future of energy. 💪 Here are 5 key highlights from our visit - 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #1. Powering Global Trade through Marine Mastery 🚢 ➡ With its engines used in over 50% of all commercial carriers, MAN Energy Solutions plays a vital role in keeping global trade flowing smoothly across the world's oceans. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #2. Audacious Climate Goals and the 10-10-10 Vision 🌿 ➡ MAN Energy Solutions has set bold sustainability targets, aiming to reduce global emissions by 10% by 2030, hence their motto - moving big things to zero. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #3. Digital Services: Harnessing Data for Optimal Performance 📊 ➡ The Digital Services division of MAN Energy Solutions offers advanced, data-driven monitoring and optimization solutions, helping customers maximize efficiency and minimize downtime. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #4. Inside the Engine Room: A Fascinating Factory Tour 🏭 ➡ Our exclusive factory tour provided a rare glimpse into the cutting-edge manufacturing processes behind MAN Energy Solutions' world-class engines and turbomachinery. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 #5. From Diesel Pioneer to Future-Forward Innovator ⚙️ ➡ With a legacy that includes inventing the first diesel engine, MAN Energy Solutions continues to drive innovation, developing new fuels and technologies to power the future of global commerce and industry. A heartfelt thank you to Bernd Ebenwein, Alexandra Schuler, and the entire MAN Energy Solutions team for this inspiring learning experience! Do you know of other organizations addressing sustainability challenges and harnessing data for innovation with audacious climate goals? Share your insights in the comments below! 👇 Shape your Future. Be INNOVATION READY.

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐍𝐨𝐰'𝐬 𝐃𝐍𝐀 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐭 𝐢𝐧 𝐒𝐚𝐧 𝐅𝐫𝐚𝐧𝐜𝐢𝐬𝐜𝐨... This post is co-created by Shashi Matta and Maximilian Bauer Our incredible hosts at ServiceNow - Aishwarya Prasad, Chris Sackes, and Clay Smith - welcomed our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt, as part of the 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐌𝐁𝐀 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. 🚀 ServiceNow, the cloud-based platform company that has transformed how organizations manage digital workflows, evolved from a startup named Glidesoft founded by Fred Luddy in 2003 to a technology partner to the world's largest companies. 💡🌟 Here are 3 key takeaways from our visit – 𝐋𝐞𝐬𝐬𝐨𝐧 #1: Make Innovation a Non-negotiable Part of your Organization’s DNA 🧬 "There is no better experience than giving someone a piece of technology that lets them do something they never thought they could do." - Fred Luddy (Founder of ServiceNow) ➡ ServiceNow's relentless focus on #innovation has earned it a spot on Forbes' list of the World's Most Innovative Companies four times in the last six years. Named by NVIDIA as a partner for bringing AI services to major corporations, its commitment to innovation has led to the development of industry-specific solutions to manage digital workflows for enterprise operations. 𝐋𝐞𝐬𝐬𝐨𝐧 #2: Your People are The Engines for your Success 🤝 "What I love most about ServiceNow is that I get to be myself here." - Farhana C. (Senior Software Engineer, ServiceNow) ➡ ServiceNow's culture of #inclusion and #empowerment has been by recognized by Glassdoor on its Best Places to Work list, and has earned it a place on Fortune’s Best Workplaces for Women. By fostering an environment where every voice is heard and valued, ServiceNow is successfully attracting and retaining top talent from diverse backgrounds. 𝐋𝐞𝐬𝐬𝐨𝐧 #3: Seamlessly integrate AI to add Value to your Customers’ Business ⚡ "They have cemented themselves as the number one IT partner for the biggest companies in the world, and they don't get fired." - Alex Zukin (analyst at Piper Jaffray) ➡ By seamlessly integrating #AI, #digitalization, and #automation into its Now platform, ServiceNow is helping organizations break down silos, streamline processes, and unlock new levels of productivity. Their platform's ease of use and flexibility has made ServiceNow the go-to partner for the world's biggest brands. A huge thank you to Aishwarya Prasad, Chris Sackes, and Clay Smith, for these valuable insights! Our gratitude to Shachi Govil for facilitating this visit. What are some cutting edge companies that are also among the best companies to work for? Share in Comments. Shape your future. Be INNOVATION READY.

𝐅𝐫𝐨𝐦 𝐚 𝐏𝐚𝐥𝐨 𝐀𝐥𝐭𝐨 𝐆𝐚𝐫𝐚𝐠𝐞 𝐭𝐨 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐇𝐚𝐫𝐝𝐰𝐚𝐫𝐞 𝐈𝐜𝐨𝐧: 𝐎𝐮𝐫 𝐯𝐢𝐬𝐢𝐭 𝐭𝐨 𝐇𝐏 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐰𝐚𝐬 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐢𝐧 𝐦𝐨𝐫𝐞 𝐰𝐚𝐲𝐬 𝐭𝐡𝐚𝐧 𝐨𝐧𝐞… This post is co-created by Shashi Matta and Maximilian Bauer Spike Huang, our gracious host at HP, welcomed our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt, as part of the 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐌𝐁𝐀 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. From the humble beginnings in a Palo Alto garage to a global powerhouse with a legacy of game-changing innovations, HP has been setting the standard for over 80 years. 💪 So, what's the secret sauce that makes HP an enduring icon? Here are 3 key insights - 𝐋𝐞𝐬𝐬𝐨𝐧 #1: The HP Way, the Ethos that Echoes through Silicon Valley 💡 "A core ideology … which includes a deep respect for the individual, a dedication to affordable quality and reliability, a commitment to community responsibility, and a view that the company exists to make technical contributions for the advancement and welfare of humanity." - Bill Hewlett ➡ The HP Way emphasized innovation, quality, respect, and social responsibility. These values not only shaped HP but also laid the groundwork for what would become the unique culture of Silicon Valley. From the casual work environment to the focus on world-changing ideas, HP set the standard. 𝐋𝐞𝐬𝐬𝐨𝐧 #2: Reinventing Innovation, from Audio Oscillators to Omen 🎧 ➡ HP's first product, the HP200A Audio Oscillator, was used by Walt Disney to certify theaters for the iconic film "Fantasia." It has continued to push boundaries - - 1968: Introduced HP 9100A, the first desktop scientific calculator - 1984: Launched HP Laser Jet, the fist mass market laser printer - 2017: Unveiled the HP Z VR Backpack, a wearable PC for virtual reality - 2020: Launched the HP Omen 15, a powerful gaming laptop - 2021: Introduced the HP Presence line for immersive conferencing 𝐋𝐞𝐬𝐬𝐨𝐧 #3: Sustainability as a Competitive Advantage🍃 "Our research correlates to what we see in our business: we are keeping customers, winning new sales, and attracting talent because of our Sustainable Impact initiatives and sustainable products." - James McCall ➡ By making sustainability a core strategy, HP is attracting eco-conscious consumers and employees, proving that purpose and profit can powerfully align - HP uses over 1 million pounds of ocean-bound plastic in products yearly - In 2020, HP achieved 100% renewable electricity in its U.S. operations and reached 51% renewable electricity globally, with a goal to reach 100% by 2035 - HP aims for 75% of its total annual product and packaging content to be recycled by 2030 Thank you for the rich insights, Spike Huang! Special thanks to Shachi Govil for orchestrating this cool visit. Shape your Future. Be INNOVATION READY. #HPWay #Innovation #SustainableAdvantage #HPGarage

🌍 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐅𝐨𝐫𝐮𝐦, 𝐭𝐡𝐞 𝐔.𝐒. 𝐀𝐫𝐦𝐲, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐆𝐫𝐚𝐦𝐦𝐲 𝐀𝐰𝐚𝐫𝐝𝐬 𝐡𝐚𝐯𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐨𝐧? 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞. Lessons from our visit to Salesforce in San Francisco... This post is co-created by Shashi Matta and Maximilian Bauer We visited the Salesforce headquarters with our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt as part of our 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐌𝐁𝐀 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. Yes, the 61st floor, also called the #Ohana floor, is every bit as magnificent as you’ve heard. It offers stunning panoramic views of the San Francisco Bay Area, including the iconic #GoldenGateBridge, the Bay Bridge, and the city skyline. Did you know that it is open to nonprofit organizations and education groups on weeknights and weekends at no cost? Our fantastic hosts at Salesforce, Linda Trinh, Rajeev Tiwari, and Ashok Shivarudraiah, shared invaluable insights that we’re excited to bring you 🚀 𝐋𝐞𝐬𝐬𝐨𝐧 #1: Philanthropy as a Foundation: Marc Benioff's Game-Changing "1-1-1" Model 🌍 "We give 1% of our equity, 1% of our profits, and 1% of our employees' time to the community" – Marc Benioff, chair, CEO, and co-founder, Salesforce ➡ Salesforce's "1-1-1" philosophy proves that businesses can thrive by giving back. By weaving it into their core values, Salesforce has attracted top talent, inspired employees, and made a lasting impact on communities worldwide. It's a powerful reminder that success and social responsibility go hand in hand. 𝐋𝐞𝐬𝐬𝐨𝐧 #2: Customer 360: The Key to Unlocking Unrivaled Customer Experiences 🔑 "When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward." - Rob Garf, VP and General Manager, Salesforce Retail ➡ Customer experience is the ultimate differentiator today. Salesforce's Customer 360 empowers businesses to gain a holistic view of their customers, enabling personalized, seamless experiences that foster loyalty and drive exponential growth. It's not about technology; it's about putting the customer at the heart of everything. 𝐋𝐞𝐬𝐬𝐨𝐧 #3: Embracing the AI Revolution: The Future of Business 🤖 "There's no question we are in an AI and data revolution, which means that we're in a customer revolution and a business revolution." – Clara Shih, CEO, Salesforce AI ➡ AI is a present-day imperative. By infusing AI into every aspect of their platform, Salesforce is empowering clients to make smarter decisions, automate processes, and deliver unparalleled customer experiences. Those who harness the power of AI will lead the charge in the 4th Industrial Revolution. Linda, Rajeev, Ashok, and the Salesforce team, your commitment to #innovation, #CustomerSuccess, and #philanthropy is inspirational. 👏 Thank you Shachi Govil for orchestrating our visit. 🙌 Shape your future. Be INNOVATION READY.

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐍𝐞𝐭𝐟𝐥𝐢𝐱, 𝐍𝐀𝐒𝐀, 𝐚𝐧𝐝 𝐎𝐛𝐚𝐦𝐚’𝐬 2012 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐡𝐚𝐯𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐨𝐧? 𝐀𝐦𝐚𝐳𝐨𝐧 𝐖𝐞𝐛 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 (𝐀𝐖𝐒). 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐯𝐢𝐬𝐢𝐭 𝐭𝐨 𝐀𝐖𝐒 𝐢𝐧 𝐒𝐚𝐧 𝐅𝐫𝐚𝐧𝐜𝐢𝐬𝐜𝐨… This post is co-created by Shashi Matta and Maximilian Bauer Ianne Nagem, Ryan Porter, and Rajul Doriwala from the Professional Services team at Amazon Web Services (AWS) hosted us and our #MBA cohort from WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt, as part of the 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐌𝐁𝐀 𝐏𝐫𝐨𝐠𝐫𝐚𝐦. As the undisputed, global leader in cloud computing for over a decade, AWS provides cutting-edge, on-demand cloud computing platforms and APIs to governments, organizations, and individuals. So, what makes AWS, AWS? Here are 3 of the many lessons from our visit – 𝐋𝐞𝐬𝐬𝐨𝐧 # 1: A culture infused with strong Leadership Principles is reflected in every task and action. “We’re not Competitor obsessed. We are Customer obsessed.” – Jeff Bezos ➡ Amazon's 14 Leadership Principles (the first of which is Customer Obsession) guide how Amazonians make decisions, solve problems, and interact with customers and partners, creating a culture of excellence that is palpable. These principles are deeply ingrained in the company's DNA. 𝐋𝐞𝐬𝐬𝐨𝐧 # 2: Start with the “Press Release and FAQ” for a new product and work backwards. “Start by defining the customer experience, then iteratively work backwards until the team achieves clarity of thought around what to build.” - Colin Bryar & Bill Carr, “Working Backwards: Insights, Stories, and Secrets from Inside Amazon” ➡ Before a single line of code is written or a prototype is built, Amazon teams write a mock Press Release and FAQ for the product. This forces them to think deeply about the customer benefits and anticipate questions or concerns. Starting with the end in mind ensures that every product solves a real problem and delivers massive value. It also aligns teams around a shared vision. 𝐋𝐞𝐬𝐬𝐨𝐧 # 3: You should be able to feed your team with Two Pizzas, otherwise it’s too big. “Create small, independent teams to avoid bureaucracy.” – John Rossman, “The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company ➡ By creating small, independent teams, you avoid the bureaucracy and sluggishness that can plague large organizations. When teams are small, communication is seamless, decision-making is fast, and everyone feels ownership over their work. They're hotbeds of creativity, experimentation, and rapid learning. To the incredible team at Amazon Web Services (AWS), thank you for hosting us and sharing your #passion. Your #energy 🚀 was unmissable! Our gratitude to Shachi Govil at University of California, Davis - Graduate School of Management for orchestrating the immersion visits. Shape your Future. Be INNOVATION READY.