Pascal Sohler’s Post

Change your strategy and you will change your trajectory.

Even a brand like porsche, has to advertise. Lot people dream to have one. Its aspiration. And still it advertises. To make itself visible. We dont see many ads of Porsche because it majorly does BTL events, keeping cars at display at events where HNI are more. But the point is, even Porsche ADVERTISES. And there are people whos brand, not even their neighbors are aware of. And still they are always on backfoot when in comes to advertising and marketing. Some of them exists for years. And still they dont spend on marketing. Recruiting a sales person is not marketing. Putting posts and offers on whstapp status is not marketing. Reaching out to right target audience is marketing. 2024, focus on marketing. Because it builds brand. And Brand is what ppl choose even when they have other options. #porsche #bombaytimes #timesofindia #newspaper #advertising #marketing #supercars

Would you like to feature your company logo on a Formula One car? You might need a bigger marketing budget. 😬💸 Formula One season has officially started once again and wouldn’t be imaginable without seeing many brand logo’s everywhere you look. They fuel the excitement of every race, making their mark on cars, tracks, and uniforms. But how much money do these companies actually pay for displaying their brand on a Formula One car? And how much recognition to they get in return? We made a visual breakdown of the average sponsorship cost per area per season on a Formula One car. Who’s interested? 👀

How Ferrari and Lamborghini Built Their Brands Without Social Media 💜Word-of-mouth marketing: They did marketing by giving their cars to celebrities and other influential people, who would then rave about them to their friends and colleagues. 💜Sponsorships: Ferrari and Lamborghini also sponsored high-profile events, such as Formula One races and fashion shows. This helped to associate their brands with luxury and exclusivity. 💜Advertising: Ferrari and Lamborghini also invested heavily in advertising, both print and television. they are able to reach their target audience by showing their vehicles on tv shows, movies, or any actor driving these luxurious cars they use strategies without any real commercial for television. These strategies helped Ferrari and Lamborghini to build their brands into the powerhouses they are today. And while social media has certainly played a role in their success in recent years, it's clear that they were able to achieve great things even without it. Follow Ayesha Noor ☂️ for more DM me if you need any help💜 #ferrari #lamborghini #marketing #branding #wordofmouth #sponsorships #advertising #luxury #exclusivity #linkedingrowth #letsconnect

𝗢𝗻𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗔𝗿𝗰𝗵𝗶𝘃𝗲𝘀 Now that's a cheeky ad with Porsche using nostalgia and childhood aspirations to hit out brutally on some of its competitors! Just see how powerful that last line is: After all, we know how many decades you've waited. #Advertising #Marketing

You can tap into the lessons Toyota has learned sponsoring NASCAR and use them on a much smaller scale for your drain cleaning business #cleaner #cleanermagazine #cleanermag #smallbusiness #businessstrategy #businessgrowth #marketing https://loom.ly/yIsRp5I

We had the chance to see the Red Bull hangar in Austria today, and it was such a wonderful experience. Red Bull is renowned for its cutting-edge and analytical marketing approaches. Social media, in my opinion, is Red Bull's main marketing tool. Red Bull uses social media in a variety of ways, including sponsorships and even partnerships with numerous individuals and businesses. The variety of automobiles and aircraft at the Red Bull hangar today attracted my attention a whole lot. These weren't just your standard cars and aircraft; they also had nice ones and even old antiques that were still operable. To attract notice while individuals are driving or even flying in the air, all of them had Red Bull written on them in a variety of graphic designs. This marketing method, in my opinion, is excellent and simple to grab consumers' attention. #mtsueurope2023