205 episodes

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

The Digible Dudes Digible

    • Business
    • 5.0 • 1 Rating

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

    EP174: Revolutionizing Property Management - AI at the Core with Rebecca Kravitz of Elise AI

    EP174: Revolutionizing Property Management - AI at the Core with Rebecca Kravitz of Elise AI

    In this insightful episode, Rebecca Kravitz, Director of Partnerships at Elise AI, delves into the transformative world of AI-driven property management.



    From the inception of Elise AI as a pioneer in leasing automation to its evolution into a full-scale CRM powerhouse, Rebecca offers a deep dive into how integrating AI streamlines operations from lead handling to resident management.



    Join us as we explore the strategic shifts and technological advancements propelling the property management industry into the future.



    Key Highlights & Takeaways:


    Innovative AI Integration: Learn about Elise AI's journey from a basic leasing tool to a comprehensive CRM system that manages every aspect of property interaction.


    Centralization and Efficiency: Discover how Elise AI's platform centralizes operations, reducing response times and enhancing efficiency across multiple properties.


    Cultural Shift in Property Management: Rebecca discusses the shift from traditional methods to AI-driven processes that cater to a tech-savvy tenant base, emphasizing rapid response and streamlined services.


    Future of AI in Property Management: Insights into upcoming features and expansions, highlighting the role of AI in negotiating leases and potentially expanding internationally.





    Curious about how AI can revolutionize your property management approach? Visit Elise AI's website to learn more and get in touch with Rebecca and her team to see AI in action! 



    Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your experiences with AI in property management.





    Digible: ⁠https://digible.com/⁠

    Fiona: ⁠https://www.myfiona.com/⁠

    Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

    Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠



    (00:00) Preview and Introduction 

    (00:55) Elise AI’s Branding Revamp

    (02:12) Elise AI's Elevator Pitch and Decision to Create a CRM

    (05:53) Value Proposition of Elise AI

    (07:19) Focus on Centralization and the "Octopus Approach"

    (11:01) The "Uberfication" of Real Estate and Multifamily

    (17:03) Personality and Persona Considerations for Elise AI

    (21:06) Areas of Highest Usage 

    (24:41) Differentiators, Future Roadmap, and Expansion Plans

    • 28 min
    EP173: Virtual Tours in Multifamily - A New Frontier of Marketing?

    EP173: Virtual Tours in Multifamily - A New Frontier of Marketing?

    Join us for episode #172 of the Digital Dudes Podcast, where we dive into the intersection of AI, machine learning, and the multifamily sector with Tom Chomiak, CTO of LCP Media  and Co-Founder of TourBuilder.

    In this insightful episode, our hosts David and Reid explore the transformative impact of AI on digital imagery and business operations. They engage in a deep dive with Tom about the evolution of virtual tours from Panoskin to Tour Builder, and how AI-driven enhancements are redefining photo quality and virtual interactions in the multifamily

    industry.



    Key Highlights & Takeaways:  


    AI-Enhanced Imaging:   Discover how AI is revolutionising photo quality, making professional photography more accessible and efficient. Learn about the back-end processes that enhance images captured by simpler devices.


    Business Growth Challenges:   Insights into the scaling of a tech business, managing financial pressures, and the strategic partnerships that help navigate growth in a competitive landscape.


    Virtual Tour Evolution:   A look at the journey from Panoskin to Tour Builder, focusing on how customer feedback and technological advancements have shaped product development.


    Ethical AI Use:  Discussion on the ethical implications of AI in business, including potential job impacts and the responsible use of AI technologies.





    Don’t miss this engaging conversation filled with valuable insights into the practical and ethical dimensions of AI in the multifamily industry. 



    Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your thoughts on AI’s role in your industry experiences.





    Digible: ⁠https://digible.com/⁠

    Fiona: ⁠https://www.myfiona.com/⁠

    Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

    Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠





    (00:00) Preview and Introduction 

    (02:56) Recollection of Early LCP 360 Marketing 

    (07:00) Tom's background and how he joined LCP

    (09:17)Transition from Panoskin to TourBuilder

    (12:23) LCP's Elevator Pitch and Virtual Tour Platform

    (14:39) Partnership with Google Street View 

    (19:55) Product Development 

    (25:26) Challenges in Building a Bootstrapped Company

    (28:09) AI and its Applications 

    (34:14) Concerns about AI taking over Jobs

    (40:46) LCP's Differentiation from Competitors

    (44:54) Explaining the different TourBuilder products 

    (54:36) Unit tours vs Community tours

    (58:17) Policies Around AI Image Enhancement 

    (01:02:52) Potential Integration of AI Leasing Bots

    (01:08:25) VR Headset Virtual Tours and their Adoption

    (1:11:34) Radical Implications of AI in the Next Decade

    • 1 hr 19 min
    EP172: How Apartment List Uses AI to Transform the Multifamily Rental Market

    EP172: How Apartment List Uses AI to Transform the Multifamily Rental Market

    Welcome to episode #172 of the Digital Dudes Podcast, as we sit down with Matt Service, the COO of Apartment List, for an in-depth discussion on how AI and strategic market adaptations are redefining the landscape of the rental market.



    We are excited about the timeliness of this episode as Apartment List just announced that Lea Pro is now free for all Apartment List customers. In this episode, Matt unveils the innovative strategies and technological advancements that Apartment List leverages to enhance renter experience and operational efficiency. 



    Join us as we explore the company's journey through the evolving real estate and multifamily marketplaces, focusing on their cutting-edge AI tool, Lea Pro, and other key developments.



    Key Highlights & Takeaways:


    AI-Powered Solutions: Delve into how Apartment List integrates AI to revolutionize the renter experience and streamline property management processes.


    Strategic Market Adaptations: Insights into Apartment List's tailored approach to different markets, ensuring optimal engagement and growth.


    Future of Multifamily Tech: Discover predictions on the future trajectory of AI in real estate/multifamily and how Apartment List plans to stay at the forefront.


    Operational Challenges & Solutions: A look into the challenges faced in balancing marketplace demands and how Apartment List's strategies mitigate these issues.





    Don't miss this deep dive into the intersection of technology and multifamily with one of the industry's leading voices. 



    Subscribe to the Digital Dudes Podcast for more episodes like this, and engage with us by sharing your thoughts and experiences on AI and real estate innovations.



    Click here, to read more about the exciting free Apartment List feature.



    Digible: ⁠https://digible.com/⁠

    Fiona: ⁠https://www.myfiona.com/⁠

    Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

    Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠



    (00:00) Introduction

    (00:47) Matthew's Background

    (02:30) Growth and Scaling at Apartment List

    (04:55) The Role of AI in Apartment List

    (06:31) Beyond Traditional ILS

    (07:53) Balancing Marketplace Demands

    (13:11) Analyzing Marketplace Dynamics

    (15:16) Supply vs. Demand in Marketplaces

    (20:15) Introduction to Lea Pro

    (22:08) Impact of Lea on Renter Engagement

    (24:07) Addressing Lead Quality and Management

    (27:20) Basketball Analogies to Explain Business Strategies

    (30:16) Future of AI in Apartment Leasing

    (35:36) Overcoming AI Adoption Barriers

    (39:06) Data Insights from Lea Pro

    (41:57) Business Model Evolution at Apartment List

    (44:02) Generative AI for Business Operations

    (47:30) Conclusion

    • 56 min
    EP171 Navigating RETCON and Demystifying AI

    EP171 Navigating RETCON and Demystifying AI

    Join us on episode #171 of the Digital Dudes Podcast, where David and Reid share their comprehensive recap of Retcon 2024. 

    In this episode, our hosts dissect the highlights of Retcon 2024, examining the pivotal role AI plays in transforming the multifamily sector. They provide a candid look at the discussions, debates, and revelations that emerged from this year's conference, offering listeners a front-row seat to the future of real estate technology.



    Key Highlights & Takeaways:


    AI Integration: Exploration of innovative AI solutions presented at Retcon and their potential to elevate multifamily real estate. Insights into successful case studies of AI application in the multifamily industry, showcasing tangible benefits and challenges.


    Conference Dynamics: A behind-the-scenes look at Retcon 2024's structure, from the curation of sessions to the strategic planning behind attendee and vendor engagement.


    Future Trends: Predictions for the evolution of AI in the multifamily sector and anticipations for next year's conference themes.


    Networking Nuances: The significance of networking opportunities at Retcon and how they foster meaningful industry connections and collaborations.





    Don't miss this comprehensive breakdown of Retcon 2024, filled with critical insights, forward-thinking analysis, and a glimpse into the future of multifamily real estate technology.

    Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your own experiences and takeaways from industry events you’ve attended. 



    Digible: ⁠https://digible.com/⁠

    Fiona: ⁠https://www.myfiona.com/⁠

    Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

    Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠



    (00:00) Preview 

    (01:00) Unpacking AI: The Heart of Retcon 2024

    (05:25) Real-World AI Applications in Multifamily

    (10:17) Innovations and Disruptions in Multifamily Real Estate

    (15:37) Reflecting on AI's Current and Future Impact

    (20:04) Conference Dynamics and Planning Insights

    (24:26) Networking at Retcon: Creating Meaningful Industry

    Connections

    (28:59) The Vendor-Attendee Balance: Striking the Right Ratio

    (32:16) Future Trends: Predictions for AI in Multifamily Real Estate

    (35:00) Closing Thoughts and Key Takeaways from Retcon 2024

    • 39 min
    EP170 Vines & Vibes: Blending Content and Collaboration at this year's Multifamily Social Media Summit

    EP170 Vines & Vibes: Blending Content and Collaboration at this year's Multifamily Social Media Summit

    Join us on this episode of the Digible Dudes Podcast as David and Trevor dive deep into their recent journey to the Social Media Summit in Napa.



    From the unique collaborative atmosphere to the blending of competitors and potential partners, they unpack the nuances of what makes this summit a standout event in the digital marketing landscape.



    Listen in for an engaging discussion on the broader implications for digital marketing, conference planning, and the delicate dance between vendors and attendees.



    Key Highlights & Takeaways:


    Collaborative Atmosphere: Insight into the summit's unique environment that fosters collaboration even among competitors.


    Networking Opportunities: The value of networking and how the summit facilitates meaningful connections beyond the typical conference experience.


    Session Diversity: A look into the wide range of sessions offered, proving that the summit covers much more than just social media.


    Conference Planning Challenges: Behind-the-scenes look at the challenges of planning and executing a successful conference, including sponsorship dynamics.


    Vendor-Attendee Balance: Discussion on achieving the golden ratio of vendors to attendees for an optimal conference experience.


    Engagement Over Reach: Why focusing on meaningful engagement can be more beneficial than maximizing reach in your digital marketing strategy.


    Looking Ahead: Anticipation for upcoming conferences and the continuing evolution of industry events.



    Don't miss out on these invaluable insights from the world of digital marketing and conference networking.



    Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your own experiences and takeaways from industry events you’ve attended.



    Let's redefine the way we think about networking and collaboration in the digital age.



    Digible: https://digible.com/

    Fiona: https://www.myfiona.com/

    Leave a Spotify Review: https://spoti.fi/3LfoEdU

    Leave an Apple Review: https://apple.co/3AA2zRj



    (00:00) Preview and Introduction

    (01:50) Social Media Summit Recap

    (04:10) Conference Dynamics

    (05:12) Conference Experiences

    (14:21) The Value of Conferences: Learning vs Networking

    (17:25) Most Engaging Session & Actionable Takeaways

    (24:15) Conference Organization and Economics

    (27:43) Sponsorship and Support

    (34:51) Anticipating Future Conferences

    • 36 min
    EP169: Transforming Multifamily Housing through Organizational Engineering | Jessica Fern-Kirkland

    EP169: Transforming Multifamily Housing through Organizational Engineering | Jessica Fern-Kirkland

    Welcome to episode #169 of the Digible Dudes Podcast, where we dive deep into the world of multifamily housing through the lens of organizational innovation and technology.



    In this episode, David and Reid sit down with Jessica Fern-Kirkland, a pioneer in the multifamily industry who has coined the term "organizational engineer." We navigate through Jessica's journey in the multifamily space, from her entry into property management to her rise as an industry influencer passionate about providing quality housing.



    Jessica sheds light on her philosophy of organizational engineering, emphasizing the importance of adaptability, employee empowerment, and the integration of technology to revolutionize multifamily operations.



    Jessica offers invaluable insights into the future of multifamily housing, discussing how embracing change, focusing on people-centric strategies, and leveraging technology can drive the industry forward.



    Support our journey through the evolving world of multifamily housing and organizational innovation by rating us on Spotify and Apple Podcast.



    Digible: https://digible.com/

    Fiona: https://www.myfiona.com/

    Leave a Spotify Review: https://spoti.fi/3LfoEdU

    Leave an Apple Review: https://apple.co/3AA2zRj



    (00:00) Preview and Intro

    (03:55) Importance of Housing and Socioeconomic Growth

    (10:31) Multifamily vs. Other Industries: Finding Passion in Housing(12:03) Navigating Change and Fostering Authenticity

    (17:51) Challenges with Technology and Training in Multifamily

    (23:44 Multifamily Organizational Structure Change

    (28:42) Challenges of Centralizing Property Management

    (33:53) Technology and Data Integration in Property Management

    (38:21) Strategic Technology Implementation in Management

    (45:20) Final Thoughts

    • 54 min

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