Post de Marie Borges

It’s officially Barbiecue season! Introducing the Heinz Classic Barbiecue Sauce, a delicious collaboration between Mattel and Kraft Heinz, arriving just in time to infuse Barbie style into your summer BBQs. Blending BBQ goodness and vegan mayo, the collection is now available in the UK, Ireland, and Spain just in time for 65th Anniversary of Barbie!   FMCG is a big part of the Mattel consumer products strategy, so watch this space for more tasty delights.   https://lnkd.in/etm47jQD #BarbieDreamsComeTrue #HeinzMattelCollab #BarbieMagicInABottle   Josh Silverman, Sanjay Luthra, Ruth Henriquez, Nicolas Houssin, Isidora Tasopoulou, Besma MOKRANI BAGHDADLI, Jack Allen, Max Pilcher, Claudia Lucarella, Eleonora Schiavoni, Marina Sigaeva, André Moreira, Alice Nigen, Kelly Burnham, Eliseeva Elena, Katarzyna Gruszka-Mierzwa, Jordan Ronchetti, Helen Self, Natalie Berling-Noé, Corinna Witzel, Alice Fox, Amarilis Whitty

#Hiring 🎉 🌟 Vous êtes passionné(e) par les licences et par le monde du jouet ? Nous recherchons un(e) Associate Retail developpement pour rejoindre notre équipe chez Mattel France ! Si vous avez une expertise retail, une passion pour les produits dérivés et un désir de contribuer à la croissance de marques emblématiques, cette opportunité est faite pour vous! Rejoignez-nous et participez à l'aventure Mattel en créant des expériences exceptionnelles pour tous nos fans ! Postulez dès maintenant ou partagez avec quelqu'un qui pourrait être intéressé. #MattelFrance #ProduitsDérivés #Retail #Passion #Recrutement #Retail #Opportunité Alice Nigen Marie Borges Marie-Claude Astruc Wagner Jessica Nioncel Sophie KÜNG https://lnkd.in/ewqEbfr5

A powerful, thought-provoking campaign from #Barbie! The Dream Gap is the space in between young girls’ wildly imaginative ambition and their full potential—hindered not because they’re incapable, but by the society they grow up in. Conscious and unconscious biases try to water down their dreams early on, but the Barbie Dream Gap Project is on a mission to close the gap by challenging gender stereotypes and helping undo the biases that hold girls back. And while they’re driving awareness with this campaign, I think we all know it’s going to take an even bigger collective effort. We have a responsibility to close this gap for the next generation of girls—to nurture their #confidence, reinforce their abilities, and lift them up as dreamers and doers! Mattel, Inc.

Fashion is having such a playful moment right now. From MSCHF's Astro Boy inspired big red boots to the instantly viral doll-like makeup on Margiela's runway to everything in between, now more than ever the items from our childhoods are informing the visual language of pop culture. So of course, the year that Polly Pocket celebrates turning 35, the brand remains as relevant as ever. On the heels of Loewe taking inspiration from the brand last fall, GCDS became the latest fashion house to celebrate Polly's impact on the generation of adults that played with her as kids. Giuliano Calza, GCDS's creative director, was inspired by what it means to grow up and the aspects of our childhood we retain. There's something really amazing about looking at Polly through the lens that the toys are more than compacts you can bring anywhere. The wonder, humor, and playful sense of style she inspired are things many Polly kids brought with them into adulthood. Huge congrats to the entire Mattel Europe team for such a great partnership. Happy 35th, Polly!

Hot Wheels Let’s Race landed on Netflix this week and is in pole position! 🏁 Brilliant debut for the brand new Hot Wheels series and lots more to come… #hotwheels #letsrace