Marketing today is full of …… EVERYTHING! From stories to art, everything sells! But you know what sells the most? Videos. Period. Explainer videos to be precise. A statistic from the Draw shop states that 64% of business owners say explainer videos boost sales.
And we’re here to explain exactly how you’re going to use the above-mentioned fact to the best of your resources!
Explainer films have developed into a potent tool for organizations trying to successfully communicate their messages and engage their target audience in the current digital era. Explainer films may completely change the game, whether you’re attempting to increase brand awareness, promote a new product, or clarify a problematic idea.
This in-depth manual will show you how to make an explainer film that is both optimized for search engines and catered to your target audience.
Why Are Explainer Videos Essential for Your Audience?
Before diving into the nitty-gritty of creating an explainer video, let’s understand why they are crucial for reaching your target audience effectively.
- Simplicity:
Explainer videos simplify complex ideas and make them more accessible to your audience. They break down information into easily digestible chunks, making it easier for viewers to understand. You can literally explain the Pythagorean theorem better with a video than pull out your hair trying to teach it verbally!
- Engagement:
Videos are inherently more engaging than text-based content. A well-crafted explainer video can capture and hold your audience’s attention, increasing the chances of delivering your message effectively. Let’s just say it’s easier to keep someone hooked on your content with interactive aides that trigger engagement than just blatantly giving explanations.
- Visual Appeal:
Humans are naturally drawn to visuals. Explainer videos leverage this preference, using animations, graphics, and storytelling to convey your message in a visually appealing way. Showing someone something that they have never seen grabs that precious attention currency and develops curiosity for you. Harness this biggest trade secret!
- Emotional Connection:
Videos have the power to evoke emotions. When you connect with your audience on an emotional level, you create a lasting impression that can lead to brand loyalty and conversions. A video that exactly depicts the success story of how you were able to get out of bed this morning despite all the depression and repercussions is going to ring bells in your audience’s minds more than just a blog that describes the exact same story without any visual depiction.
People like to imagine and giving them the source of imagination is what we’re going to learn.
Now that you understand the importance of explainer videos let’s delve into the steps to create one that resonates with your target audience while optimizing it for search engines.
Step 1: Define Your Target Audience
Before you start creating your explainer video, you need to know who your audience is. Conduct thorough research to understand their demographics, preferences, pain points, and needs.
This information will guide your video’s content, tone, and style.
Your content should be relevant to these categories and should definitely resonate, or in simpler words, ring a bell, in your audiences’ minds.
Pro tip:
This information is going to last with you throughout your journey, so make sure to keep updating yourself on all the tabs you prefer to organize your audience into.
Step 2: Craft a Compelling Script
A well-written script is the backbone of any successful explainer video. Keep these pointers in mind:
- Keep it concise and to the point.
- Address the viewer’s problem and present your solution.
- Use simple language and a conversational tone.
- Include a call to action (CTA) to guide your audience’s next steps.
Pro tip:
When you have your audience well-defined, you automatically start finding what their problems are and as go deeper, turns out you might JUST have the solution they need!
Step 3: Visual Storytelling
Your script should guide the visuals in your video. Use graphics, animations, and illustrations that resonate with your target audience. Make sure your visuals complement the narrative and enhance the viewer’s understanding of the content.
Checkout this list of pointers that you can tick off when you’re thinking about your visual appeal-
- The graphics and animation are simpler and easier to understand
- The colors should match your message i.e. study the color theory to understand which color evokes which emotion
- Your video should be able to depict the exact narrative that your product/business presents
- Keeping a consistent brand identity creates a sense of familiarity in your audience. Make sure you cash in on that!
Pro tip:
If you can’t make a 5-year-old understand your video, you will not reach half of your audience’s ears!
Step 4: Voiceover and Music
Choose a professional voiceover artist whose tone matches your brand and appeals to your audience. Background music should enhance the video’s emotional impact but not overwhelm the narration.
Pro tip:
A voiceover and music will only work if you align it with your message. No one has found a horrifying video with some kick-ass hip-hop music with a voiceover that says it’s fun to scare everyone around! (unless, of course, if you’re a sociopath, which I presume you’re not…. You aren’t… right?)
Step 5: SEO Optimization
Now, let’s focus on optimizing your explainer video for search engines to ensure it reaches your target audience effectively.
- Keyword Research: Identify relevant keywords related to your video’s topic and your audience’s search intent. Tools like Google Keyword Planner can help with this.
- Video Title: Craft a clear and descriptive video title that includes your target keywords. Ensure it’s compelling to encourage clicks.
- Video Description: Write a detailed video description that includes your target keywords naturally. Describe the video’s content, purpose, and how it benefits your audience.
- Video Length: Keep your video concise and engaging. Generally, videos around 2-3 minutes perform well.
- Tags and Categories: Use relevant tags and categories to help search engines understand the content of your video.
- Thumbnail Optimization: Create an eye-catching and relevant thumbnail image. Thumbnails can significantly impact click-through rates.
- Transcripts and Closed Captions: Include a transcript of the video in the description or as a separate file. This improves accessibility and provides more text for search engines to crawl.
- Engagement Metrics: Encourage viewers to like, comment, and share your video. Higher engagement signals to search engines that your content is valuable.
Pro tip:
Follow everything mentioned above in the same series of sequence!
Step 6: Distribution
Once your explainer video is ready and optimized, it’s time to distribute it to your target audience. Share it on your website, social media channels, and relevant online communities or forums. Use email marketing to reach your existing audience.
Pro tip:
Don’t put all your eggs in one basket! Based on my experiences, one can never excel in all of the platforms one markets on! Identify where your audience is more active and engaging with content similar to yours, then put your plan into action there first!
Step 7: Analyze and Iterate
Now that we have our plan, I presume you have acted on it. Now let me tell you how you’re going to keep this strategy going…
Monitor the performance of your explainer video using analytics tools. Pay attention to metrics like views, click-through rates, and audience retention. Use this data to refine your future video content and distribution strategies.
Once you know what works and what doesn’t, voila! You have yourself an audience that listens to what you say and actually shows interest in you.
Pro tip:
Keep repeating this process and you have yourselves a POA (plan of action) ready, equipped with the necessary armor to take over the world of marketing! (Majestic drumbeats, lol)
Lastly
Creating an SEO-optimized explainer video for your target audience involves careful planning, quality content, and effective distribution. By understanding your audience, crafting a compelling script, and optimizing for search engines, you can create explainer videos that not only engage your viewers but also drive organic traffic to your website. So, go ahead and start crafting your next explainer video to captivate and convert your target audience effectively.
And if you need a headstart with your video production, drop a ‘HI’ at info@vgenmedia.com where we can take this POA and soar through the realm of marketing smoothly!
