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Many in media think that launching a new program, let alone a new channel is an expensive experiment. If you rewind to when I started my career—20 years ago ( ⏳ cheer, sigh!)—it was.
Even now, as many of Stringr’s partners launch new #ConnectedTV programs—one of the prevailing proxies for quality is expense and head count.
It doesn’t have to be that way.
Production for #fastchannels should allow for concept experimentation. Think-- using the #LEAN software development framework for media production.
Lean product development in any category bats down risk because…
Figuring out what works at a lower cost basis gives your new media initiative the runway to experiment with your revenue model, refine your content to meet the needs of the platform and your audience. THEN you decide where to dedicate more resources with a successful playbook in hand.
One of Stringr’s partners- NeighborhoodTV, a Cox Media Group initiative really gets it.
Their remote team sources video by leveraging Stringr’s network of local videographers and then produces and collaborates in the cloud using our comprehensive production toolkit 🔧 .
And… They are connecting with their communities and advertisers on a local level without breaking the production bank.
Ultimately, NTV has the ability to be nimble without walking away from a lot of sunk costs as they sharpen their strategy with an eye to scale 💹 .
As I head to #NewsXChange in #Dublin, I am excited to talk about #FAST production. DM me and let’s have a chat.
Data and analytics leader
1wGreat opportunity to work with a super smart leader!