Catalyst Software’s Post

Congratulations to our Chief Marketing Officer, Karen Budell for being named one of the CMOs to Watch in 2024! 🌟 Acknowledged by peers, industry leaders, and the community, this exceptional list of leaders recognizes marketers who are taking innovative approaches and setting higher benchmarks in excellence for their teams and their organizations. Our ONE Totango + Catalyst Software team couldn’t be more proud and thankful to have Karen leading our marketing efforts as we forge an even stronger brand and platform to support the best in customer success and revenue leadership. 💚 💜 Congratulations Karen Budell!!! 🎉 https://lnkd.in/evPhmK4g #customersuccess #marketing #awrards #merger #leadership

📊 Survey says … Sales and CS leaders AGREE that improving retention rates is the #1 most important business outcome for their organization.  🚫 BUT, it’s not lost on anyone in the community that the path to achieving that goal is met with many obstacles because of misalignment between the two teams. 🔥 Our hot takes: 🤝 To succeed as a revenue organization it's imperative to have a SHARED vision between pre- and post-sale goals. 🚦 The amount of post-sale revenue potential your organization can unlock STARTS pre-sale. 🔝 Revenue alignment begins at the TOP of the organization and demands a shift in mindset. Whether you're in sales or CS, our NEWEST report and research “CRO’s Guide to Aligning Sales and CS for Stronger Revenue Results: 2024 Edition,” is your compass to: ✅ Understand the common challenges preventing alignment ✅ Gain insights from industry leaders on bridging the gap ✅ Receive an action plan to empower your teams to ork together seamlessly ACCELERATE your revenue growth now ⬇️ https://lnkd.in/gxSKMT8Y #RevenueGrowth #SalesStrategy #CustomerSuccess #B2BInsights #merger

Facing a new beginning as we join forces with Totango, our Chief Marketing Officer, Karen Budell recently shared with CMSWire the strategies that she intends to carry forward to ensure her marketing team is fit for the changing business landscape and skilled to hit business objectives ⏩ The key strategies she’s focusing on for her team: 📞 Building cross-functional ties with open communication 💡 Leveraging individual expertise to foster curiosity and new ideas 🏋♀️ Prioritizing team cohesion by aligning talent to business needs and goals Read Karen Budell's full article to get more of her insights on winning strategies to build and nurture a team skilled in driving business outcomes ⚡ https://lnkd.in/guVqX2pX #CMO #marketing #businessleadership #customersuccess #revenuegrowth

Reactive vs. proactive CS: What do we mean? Curious if your CS team is confusing “activity” with “proactivity”? 🤔 We have a 3 question assessment to help you identify opportunities to shift to a proactive motion that can maximize efficiency for your team and improve outcomes for your customers! 🚀 Take your assessment now ⬇️ https://lnkd.in/ghpRR5qV #customersuccess #sales #productivity #operations #revenue

How can customer success leaders and professionals use AI technology TODAY to improve workflow efficiency and support in driving customer outcomes? ⚡ ➡️ Customer support - ticket deflection & insights ➡️ Customer account insights ➡️ Customer engagement and communications ➡️ Strategic planning and Actions Just a few proven examples that Chris Dishman, SVP Global Customer Success Totango + Catalyst Software will share at the Higher Logic Super Forum SPARK conference this FRIDAY, April 12 ! Will you be there?  https://lnkd.in/eq3xDfzK #customersuccess #AI #CSOutcomes #merger #leadership

Stepping into the role of Chief Marketing Officer is both exhilarating and challenging. With a high turnover rate in the C-suite, lasting success as a CMO requires strategic finesse from day one. ⚡ Have you met our fearless marketing leader, Karen Budell? Hear her first-hand insights and tips for crushing the first 60 days in the C-suite and laying the groundwork for enduring success. 🚀 Ready to get started? 💡⬇️ https://lnkd.in/ggQh-XWU #customersuccess #marketing #leadership #CMO #growth

“What’s your company’s most important business outcome for 2024?” If you asked your customer success and sales leaders this question: ➡️ What would each of them say?  ➡️ Would each leader have the same goal? ➡️ Would they have a joint plan and shared incentive to achieve the goal? Catalyst Software & Totango Chief Marketing Officer, Karen Budell recently hosted a webinar with four leaders from the Totango & Catalyst team to learn how they work together to bolster retention, expansion, and upsell as a truly unified CS and sales front 🚀 Want to hear what Kristin Hallas, Kristin Lisson, Charlie Sonnenberg and Mia Lopez had to say? Read or watch their unfiltered conversation here 😯 https://lnkd.in/g_atEQaH #customersuccess #sales #team #revenuegrowth #merger